Remote Growth Lead, Mobile Games Acquisition & Creatives

COM Games; Turkey; Remote; TRY 450,000 - 650,000; Full time

Benefits offered by this job

Competitive salary + bonus

Fully remote

Multiple live game projects

High ownership

Fast-paced culture

Job summary

COM Games is seeking a Growth Manager to lead user acquisition, creative testing, and growth analysis across its mobile game portfolio. You will manage paid campaigns, define testing strategies for new games, and drive data-driven decisions to identify scalable opportunities.

You will optimize campaigns on Meta, Google, TikTok, and other networks; track CPI, ROAS, retention, LTV, ARPU, and cohort performance; and collaborate with AppsFlyer, Singular, Firebase, AdMob, Play Console, and App Store

Qualifications

• Hands-on UA / growth marketing experience on at least one shipped mobile game.
• Experience in performance marketing or mobile user acquisition.
• Hands-on experience with Meta Ads, Google Ads, TikTok Ads, or similar ad networks.
• Strong understanding of CPI, ROAS, retention, LTV, and cohort analysis.
• Experience with creative testing and campaign optimization.
• Familiarity with AppsFlyer, Singular, Adjust, Firebase, or similar analytics tools.
• Strong analytical and data-driven decision-making skills.
• Ability to work both strategically and hands-on.
• Comfortable working in fast testing and iteration cycles.

Responsibilities

• Set up and manage paid acquisition campaigns for mobile games.
• Optimize campaigns across Meta, Google, TikTok, and other channels.
• Define testing strategies for new games, including budgets and creative approaches.
• Analyze creative performance and inform new concepts and briefs.
• Track CPI, ROAS, retention, LTV, ARPU, and cohort performance.
• Collaborate with AppsFlyer, Singular, Firebase, AdMob, Play Console, and App Store Connect.
• Identify top campaigns, channels, creatives, and audience segments.
• Provide data-driven recommendations on scaling, improvements, or discontinuation.
• Prepare regular reports and insights for testing and scaling decisions.

Skills

Growth marketing

Data analysis

A/B testing

Campaign optimization

Tools

Meta Ads

Google Ads

TikTok Ads

AppsFlyer

Singular

Firebase

AdMob

Play Console

App Store Connect

Job description

COM Games is seeking a Growth Manager to lead user acquisition, creative testing, and growth analysis across its mobile game portfolio. You will manage paid campaigns, define testing strategies for new games, and drive data-driven decisions to identify scalable opportunities.

You will optimize campaigns on Meta, Google, TikTok, and other networks; track CPI, ROAS, retention, LTV, ARPU, and cohort performance; and collaborate with AppsFlyer, Singular, Firebase, AdMob, Play Console, and App Store