Remote ABM Marketing Project Lead

Emerging Travel Group; Çankaya; Remote; TRY 300,000 - 550,000; Full time

Benefits offered by this job

Flexible schedules

Remote work option

Corporate English school

Training & conferences support

Group language lessons

Hotel & travel discounts

MyTime Day Off

Job summary

Emerging Travel Group is seeking an ABM Program Manager to drive account-based marketing strategies and align sales and marketing for scalable growth across global markets. The role is remote for candidates in Turkey, focusing on data-driven campaigns and cross-functional collaboration.

You will build target account lists, set up AI-based enrichment, and report progress to executives, while advancing GDPR-compliant lead handling and funnel optimization.

Qualifications

• 3+ years in B2B marketing operations, demand generation, ABM, RevOps or sales operations.
• End-to-End execution: at least one outbound/ABM programme end-to-end.
• Project management across several teams with timelines, dependencies and reporting to senior management.
• Hands-on HubSpot (or comparable CRM) and prospecting/enrichment tools: Apollo, Clay, GetSales, ZoomInfo or similar.
• AI & Automation: using AI/LLM tools for enrichment, qualification or workflow automation; able to write a precise task for technical teams.
• Funnel & Scoring knowledge: understanding account/lead scoring and the B2B sales funnel.
• Data literacy: reads funnel reports, spots inconsistencies, formulates clear requests to analysts.
• Presentation skills: executive decks and Gantt charts.
• Language: Fluent English, other languages are a plus.
• GDPR compliance knowledge.

Responsibilities

• Build and maintain target account and contact lists from internal CRM (HubSpot) and external sources (Apollo.io and similar); ensure data quality, deduplication and GDPR-compliant contact handling.
• Set tasks and requirements for automating AI-based ICP checks and data enrichment.
• Operate account scoring and route accounts into two tracks: high potential to Sales (calls, emails, LinkedIn automation), low potential to marketing automation (email sequences, external call centres, LinkedIn outreach).
• Manage the workflow with regional sales teams: hand-offs, follow-up SLAs, lead quality feedback, regular syncs.
• Control ABM funnel metrics from sourced account to partner activation; brief the Analytics team and verify delivery.
• Produce transparent progress reports for C-level: slide decks, Gantt charts, status vs plan, risks and decisions needed.

Skills

B2B marketing operations

Demand generation

ABM

RevOps

Sales operations

AI & automation

Funnel & scoring

Data literacy

Presentation skills

Fluent English

GDPR compliance

Tools

HubSpot

Apollo

Clay

GetSales

ZoomInfo

Job description

Emerging Travel Group is seeking an ABM Program Manager to drive account-based marketing strategies and align sales and marketing for scalable growth across global markets. The role is remote for candidates in Turkey, focusing on data-driven campaigns and cross-functional collaboration.

You will build target account lists, set up AI-based enrichment, and report progress to executives, while advancing GDPR-compliant lead handling and funnel optimization.