Regional Marketing Lead — Turkey & Central Asia

Workwide AB; Turkey; On-site; TRY 240,000 - 320,000; Full time

Job summary

Axis Communications seeks a Marketing Specialist based in Istanbul to drive strategic and operational marketing for Turkey and Central Asia. You will plan campaigns, manage budgets, and coordinate with a virtual team in Dubai and South Africa, while collaborating with sales and partners to grow the regional pipeline.

You will lead ABM programs for strategic accounts, execute multi-channel marketing, and ensure timely product launches are communicated to key audiences.

Qualifications

• Degree in Marketing/ Business Administration or related field.
• Minimum 5+ years of marketing experience in a similar role.
• Experience with B2B marketing and channel partnerships.
• Experience in IT or security industries is a plus.
• Fluent in Turkish and English; Russian is an advantage.

Responsibilities

• Plan, execute and manage strategic marketing campaigns in Turkey and Central Asia.
• Oversee regional budget and coordinate with global marketing teams.
• Drive demand generation and pipeline through integrated programs.
• Lead ABM initiatives for key accounts and work with sales.
• Organize events, webinars, partner activities and PR with local teams.
• Collaborate with product marketing to communicate launches.

Skills

Project management

Event management

Channel marketing

B2B marketing

Lead generation

Stakeholder management

Communication

Turkish language

English language

Education

Marketing/Business Administration degree

Job description

Axis Communications seeks a Marketing Specialist based in Istanbul to drive strategic and operational marketing for Turkey and Central Asia. You will plan campaigns, manage budgets, and coordinate with a virtual team in Dubai and South Africa, while collaborating with sales and partners to grow the regional pipeline.

You will lead ABM programs for strategic accounts, execute multi-channel marketing, and ensure timely product launches are communicated to key audiences.