Marketing Specialist

Axis Communications; Fatih; On-site; TRY 220,000 - 420,000; Full time

Job summary

Axis Communications in Istanbul, Turkey, is seeking a Marketing Specialist to develop and execute strategic marketing plans aligned to local and corporate priorities. You will oversee integrated multi-touch campaigns to build the pipeline and deliver qualified leads to the sales team, with responsibility for planning and budget oversight in the region.

Based in Istanbul, you will collaborate with our virtual marketing team in Dubai and South Africa, working cross-functionally with sales and

Qualifications

• Degree in Marketing, Business Administration, or a relevant field.
• At least 5+ years of experience in a similar marketing role.
• Experience working for an international company.
• Experience with project/event management and/or channel marketing.
• Experience in B2B marketing with a focus on developing a 360-degree marketing plan, including demand generation, end-customer marketing, and ABM.
• Experience in the IT or security industry.
• Demonstrated strong stakeholder management skills.
• Driven, proactive, and self-motivated team player.
• Excellent communication and interpersonal skills.
• Fluent in Turkish and English; Russian is an advantage.

Responsibilities

• Plan, execute and follow up on marketing campaigns and events to support local sales.
• Identify new marketing opportunities to raise Axis brand visibility.
• Drive pipeline through integrated demand generation programs.
• Develop end-customer marketing initiatives for priority verticals and accounts.
• Design ABM programs for strategic end-customers with Sales.
• Lead local events, both physical and virtual, across Turkey and Central Asia.
• Collaborate with Product Marketing and Sales on launches.
• Develop channel marketing plans with distributors and partners.
• Manage local public relations in line with corporate guidelines.
• Participate in quarterly reviews with key distributors.

Skills

Marketing strategy

B2B marketing

ABM

Event management

Channel marketing

Demand generation

Stakeholder management

Turkish language

English language

Russian language (advantage)

Education

Bachelor's degree in Marketing or related field

Job description

What is Axis?

Axis is a global leader in security surveillance and remote monitoring, powered by modern, open, and innovative technology platforms. With Swedish roots and part of the Canon Group, we’re 5,000+ employees across 50+ countries—a multicultural, collaborative environment where ideas move fast and talent thrives. We believe in empowering people, encouraging initiative, and bringing together creative minds to build a smarter, safer world.

Marketing Specialist – Istanbul, Turkey

As a Marketing Specialist, you will develop and execute strategic marketing plans aligned to local and corporate business priorities, overseen integrated multi‑touch marketing campaigns to build the pipeline and deliver qualified leads to our sales team. You will also be accountable for planning and budget oversight for all marketing activities in your regions, in partnership with other team members.

You will be part of the virtual marketing team based in Dubai and South Africa and work in cross‑functional teams around the region. However, you will work from the office in Istanbul with your sales colleagues.

Key Responsibilities

• Plan, execute and follow up on marketing campaigns and activities such as events, partner shows, webinars, trainings and digital programs driven by Axis and key partners (e.g., distributors, technology integration partners and resellers) in your specific markets to support Axis local sales growth objectives.
• Research and identify new marketing opportunities for exposing the Axis brand and message to important target groups.
• Drive pipeline generation through integrated demand generation programs, ensuring marketing activities deliver qualified leads and measurable contribution to the regional sales pipeline.
• Develop and execute end‑customer marketing initiatives targeting priority verticals and key accounts, building awareness and demand directly with decision makers and influencers.
• Design and run account‑based marketing (ABM) programs for strategic end‑customer accounts, in close alignment with sales.
• Lead and manage all aspects of physical and virtual events across Turkey and Central Asia.
• Actively work with Product Marketing and Sales to ensure Axis’ product launches are clearly communicated and demonstrated to key target groups.
• Drive the Axis Channel Partner Program and develop channel marketing initiatives, including co‑marketing plans and activities with distributors and key partners.
• Manage local public relations activities, including press releases, media relations and spokesperson coordination, in line with corporate PR guidelines.
• Participate in quarterly reviews and planning meetings with local key distributors.

Qualifications

• Degree in Marketing, Business Administration, or a relevant field.
• At least 5+ years of experience in a similar marketing role.
• Experience working for an international company.
• Experience with project/event management and/or channel marketing.
• Experience in B2B marketing with a focus on developing a 360‑degree marketing plan, including demand generation, end‑customer marketing, and ABM.
• Experience in the IT or security industry.
• Demonstrated strong stakeholder management skills.
• Driven, proactive, and self‑motivated team player.
• Excellent communication and interpersonal skills.
• Fluent in Turkish and English; Russian is an advantage.

What Can Axis Offer?

At Axis, you will be working within an international organization surrounded by enthusiastic people in an open‑minded and innovative culture. We are growing rapidly, which means that new challenges and opportunities to grow personally and professionally occur every day. Welcome to take part in our story of success!

Axis is a company that realizes the benefits of a diverse workforce. We believe that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success.