Istanbul Growth Marketing Lead — ABM & Demand Gen

Hewlett Packard Co.; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Hewlett Packard Co. in Istanbul, Türkiye, seeks a Turkey Commercial Marketing Lead to translate global and regional priorities into local GTM plans. You will drive ABM, digital demand generation, and lifecycle programs to generate pipeline and revenue with close collaboration with sales, category, channel and alliance teams.

The role emphasizes data-driven optimization, KPI tracking, and continuous testing across paid media, events, and content. Fluency in English is required.

Qualifications

• Graduate degree in Marketing, Business Administration, Communications or related discipline.
• Typically 7–9 years of B2B marketing/demand generation experience.
• Fluency in English (verbal and written).

Responsibilities

• Owns demand generation strategy and execution across digital, partner, event, content, and outbound channels.
• Develops ABM programs for strategic enterprise and mid-market accounts and measures effectiveness.
• Defines KPIs across lead generation, pipeline, and ROI; partners with sales for lead management and reporting.

Skills

ABM

Demand generation strategy

Lead generation

Pipeline management

Revenue marketing

Marketing automation

Customer journey mapping

Buyer persona development

Education

Graduate degree in Marketing, MBA or related field

Tools

CRM platforms

Marketing automation platforms

Job description

Hewlett Packard Co. in Istanbul, Türkiye, seeks a Turkey Commercial Marketing Lead to translate global and regional priorities into local GTM plans. You will drive ABM, digital demand generation, and lifecycle programs to generate pipeline and revenue with close collaboration with sales, category, channel and alliance teams.

The role emphasizes data-driven optimization, KPI tracking, and continuous testing across paid media, events, and content. Fluency in English is required.