Marketing Specialist

Workwide AB; Turkey; On-site; TRY 240,000 - 320,000; Full time

Job summary

Axis Communications seeks a Marketing Specialist based in Istanbul to drive strategic and operational marketing for Turkey and Central Asia. You will plan campaigns, manage budgets, and coordinate with a virtual team in Dubai and South Africa, while collaborating with sales and partners to grow the regional pipeline.

You will lead ABM programs for strategic accounts, execute multi-channel marketing, and ensure timely product launches are communicated to key audiences.

Qualifications

• Degree in Marketing/ Business Administration or related field.
• Minimum 5+ years of marketing experience in a similar role.
• Experience with B2B marketing and channel partnerships.
• Experience in IT or security industries is a plus.
• Fluent in Turkish and English; Russian is an advantage.

Responsibilities

• Plan, execute and manage strategic marketing campaigns in Turkey and Central Asia.
• Oversee regional budget and coordinate with global marketing teams.
• Drive demand generation and pipeline through integrated programs.
• Lead ABM initiatives for key accounts and work with sales.
• Organize events, webinars, partner activities and PR with local teams.
• Collaborate with product marketing to communicate launches.

Skills

Project management

Event management

Channel marketing

B2B marketing

Lead generation

Stakeholder management

Communication

Turkish language

English language

Education

Marketing/Business Administration degree

Job description

Marketing Specialist

Job Description

Axis has something great to offer! Axis Communications has an exciting new position as Marketing Specialist, based in Istanbul, Turkey. In this role you will be responsible for the strategical and operational marketing development in regions of Turkey and Central Asia. If you have a wide experience within marketing and if you are passionate about creating trustworthy and long-lasting relations with colleagues and end customers - then please continue to read!

WHAT IS AXIS?

Axis is a global leader in security surveillance and remote monitoring, powered by modern, open, and innovative technology platforms. With Swedish roots and part of the Canon Group, we're 5,000+ employees across 50+ countries - a multicultural, collaborative environment where ideas move fast and talent thrives. We believe in empowering people, encouraging initiative, and bringing together creative minds to build a smarter, safer world.

WHAT WILL YOU DO?

As a Marketing specialist, you will develop and execute strategic marketing plans, aligned to local and corporate business priorities, as well as oversee the implementation of integrated multi-touch marketing campaigns to help us develop the marketing pipeline and to deliver leads to our sales team. You will also be accountable for planning and budget oversight for all the marketing activities in your regions and markets, in partnership with other team members. You will be part of the virtual marketing team based in Dubai and South Africa and work in cross-functional teams around the region. However, you will work from the office in Istanbul with your sales colleagues.

• Plan, execute and follow up on marketing campaigns and activities i.e events, partner shows, webinars, trainings and digital programs driven by Axis and key partners (i.e., distributors, Technology Integration Partners and resellers) in your specific markets to support Axis local sales growth objectives
• Research and identify new marketing opportunities for exposing the Axis brand and message to important target groups
• Drive pipeline generation through integrated demand generation programs, ensuring marketing activities deliver qualified leads and measurable contribution to the regional sales pipeline
• Develop and execute end-customer marketing initiatives targeting priority verticals and key accounts, building awareness and demand directly with decision makers and influencers
• Design and run account-based marketing (ABM) programs for strategic end-customer accounts, in close alignment with sales
• Lead and manage all aspects of physical and virtual events across Turkey and Central Asia
• Actively work with Product Marketing and Sales, to ensure Axis' product launches are clearly communicated and demonstrated to key target groups
• Drive the Axis Channel Partner Program and develop channel marketing initiatives, including co-marketing plans and activities with distributors and key partners
• Manage local public relations activities, including press releases, media relations and spokesperson coordination, in line with corporate PR guidelines
• Participate in quarterly reviews and planning meetings with local key distributors.

WHO ARE WE LOOKING FOR?

To be successful in this role, you need to be a self-starter person with proven experience in leading projects and enjoy being the go-to person for new campaigns and activities, with responsibility for both strategy and execution. The understanding of the different markets is crucial for this role. You need to be able to execute local marketing strategies depending on the territory. We are searching for a dynamic and proactive person - who at the same time conveys a high level of trust, autonomy and accountability.

• Degree in Marketing/ Business Administration/ or relevant field
• At least 5+ years of experience working in a similar role
• Experience working for an international company
• Experience working with project/event management and/or channel marketing
• Experience from B2B marketing with focus on developing a 360-degree marketing plan, including demand generation, end-customer marketing and ABM
• Experience from the IT or security industry
• Demonstrated strong stakeholder management skills
• Driven, proactive, and self-motivated team player
• Excellent communication and interpersonal skills
• Fluent in Turkish and English, Russian is an advantage

WHAT CAN AXIS OFFER?

At Axis, you will be working within an international organization surrounded by enthusiastic people in an open-minded and innovative culture. We are growing rapidly, which means that new challenges and opportunities to grow personally and professionally occur every day. Welcome to take part in our story of success!

Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success.

Type of Employment

Permanent Employment

Posting End Date

2026-10-30

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. With around 6000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let's create a smarter, safer world

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis - Podcast