Turkey Commercial Marketing Lead: ABM & Demand Gen

HP; Fatih; In loco; TRY 900.000 - 1.300.000; Tempo pieno

Descrizione del lavoro

HP Turkey seeks a commercially minded Turkey Commercial Marketing Lead to translate regional/global priorities into local GTM plans. You will drive ABM, demand generation, and lifecycle campaigns to accelerate pipeline and revenue while collaborating with sales, category, and channel teams.

The role emphasizes data-driven optimization, CRM utilization, and cross-functional leadership to maximize customer engagement across target accounts and segments. Fluency in English is essential.

Competenze

• Graduate degree in Marketing, Business Administration, Communications or related field.
• Typically 7–9 years of experience in B2B marketing, demand generation, ABM or related areas.
• Fluency in English (verbal and written).

Mansioni

• Develops integrated GTM plans translating regional strategies into local budgets and KPIs.
• Owns demand generation and pipeline growth across multiple channels.
• Designs ABM programs for strategic accounts and measures outcomes.

Conoscenze

ABM

Demand Gen

Lead Gen

Pipeline Mgmt

Revenue Marketing

Marketing Automation

Customer Journey

Buyer Persona

Lifecycle Marketing

Event Marketing

Content Strategy

Customer Insights

Formazione

Graduate Degree in Marketing or related field

Strumenti

CRM platforms

Marketing Automation

Descrizione del lavoro

HP Turkey seeks a commercially minded Turkey Commercial Marketing Lead to translate regional/global priorities into local GTM plans. You will drive ABM, demand generation, and lifecycle campaigns to accelerate pipeline and revenue while collaborating with sales, category, and channel teams.

The role emphasizes data-driven optimization, CRM utilization, and cross-functional leadership to maximize customer engagement across target accounts and segments. Fluency in English is essential.