Marketing Manager

AppNation; Fatih; On-site; TRY 223,200 - 334,800; Full time

Benefits offered by this job

Work-from-home Wednesdays

Premium private health insurance

Meal and commute compensation

Comprehensive relocation support

Day off for your birthday

Job summary

AppNation is looking for a Marketing Manager to lead the growth strategy of its apps. You will manage high-budget user acquisition campaigns across platforms like Google Ads, Apple Search Ads, and Meta. Ideal candidates have over 3 years of experience in user acquisition, strong data analysis skills, and a background in creative marketing. The role offers the autonomy to develop strategies that drive growth and a supportive work environment with exceptional benefits.

Qualifications

• Minimum 3+ years of experience in managing high-volume user acquisition campaigns for mobile apps.
• Strong English language proficiency.
• Ability to analyze large datasets and make data-driven decisions.

Responsibilities

• Plan, launch, and optimize user acquisition campaigns across various platforms.
• Collaborate with teams to create effective ad concepts.
• Maintain relationships with account managers at Google, Meta, and Apple.

Skills

User acquisition expertise

Multi-channel mastery

Data fluency

Creative marketing

Tools

Google Ads

Apple Search Ads

Meta

TikTok

AppsFlyer

Adjust

Job description

AppNation was founded in 2021 with a mission to develop world‑class, AI‑powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

About the Role

At AppNation, we don't just run campaigns; we build businesses. As Marketing Manager, you will take full ownership of the growth strategy for our apps. You will go beyond campaign execution—you will act as the 'Growth Lead' for your products, sitting at the intersection of data, creative strategy, and product development.

We give you the budget, the tools, and the autonomy to scale world‑class apps. If you are a proactive builder who thrives on high‑volume budgets and rapid experimentation, this is your playground.

What You'll Do

• Drive Multi-Channel Scale: Plan, launch, and optimize high‑budget user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok to maximize ROAS and scale aggressively.
• Fuel Creative Innovation: You are the strategist behind the ads. Collaborate directly with the teams to develop high‑performing ad concepts; proposing hypotheses, writing briefs, and analyzing creative data to iterate fast.
• Leverage Key Partnerships: Go beyond the dashboard. Maintain direct relationships with account managers at Google, Meta, and Apple to resolve complex issues and unlock new opportunities.
• Master the Funnel: Manage and optimize acquisition flows, ensuring a seamless user journey from first impression to subscription.
• Deep Dive Analysis: Use MMPs (AppsFlyer/Adjust) and internal dashboards to analyze SKAN metrics, LTV, and Cohorts. You will turn raw data into profitable growth decisions.
• Bridge Marketing & Product: Act as the voice of the market, sharing feedback with Product teams to improve onboarding, monetization, and user retention based on campaign insights.
• Experiment Fearlessly: Constantly test new channels, bidding strategies, and audience segments to find the next scalable growth lever.

What We Look For

• Proven UA Expertise: You have at least 3+ years of experience managing high‑volume user acquisition campaigns for mobile apps (iOS & Android).
• Multi‑Channel Mastery: You possess deep hands‑on experience with Google Ads, Apple Search Ads, Meta, and TikTok (AppLovin is a plus).
• Technical Proficiency: You understand the nuances of SKAN purchasing principles and mobile attribution. Familiarity with Web-to-App acquisition strategies is considered a plus.
• Data Fluency: You are comfortable working with data, analyzing large datasets, and turning insights into clear, actionable decisions.
• Creative Marketing: Strong background in creative strategy; experience in guiding design teams to produce high‑performing ad creatives.
• High Ownership: You treat the budget as your own money. You are results‑oriented, highly organized, and can manage multiple apps simultaneously.
• Language: Fluent in English.

What We Offer

• Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results‑driven teams alongside some of the most talented minds in the mobile app industry.
• A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.
• Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.
• Unmatched benefits. Work‑from‑home Wednesdays, access to learning materials, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.