Performance Marketing Specialist

Papcorns; Kadıköy; Hybrid; TRY 250,000 - 420,000; Full time

Benefits offered by this job

Competitive Salary

Optional Work From Home Opportunity 3D

Meal & Commute Compensation

Private Health Insurance

Birthday Leave

Access to Online Courses

Tech Gear

Job summary

Papcorns is seeking a growth marketer in Istanbul to lead paid acquisition across Meta, TikTok, and Google Ads. You will optimize web-to-app funnels, connect paid traffic to landing pages and in-app conversion, and analyze the full journey from ad to install to onboarding to activation.

You will work with product, design, and data teams to translate mobile growth concepts into effective web experiences, leveraging Firebase, AppsFlyer, and GA for attribution and insights.

Qualifications

• Bachelor's Degree in a related field.
• Hands-on experience with mobile apps and user acquisition through internships, roles, personal projects or strong portfolio.
• Solid understanding of mobile app growth and paid acquisition across Meta, TikTok, and Google.
• Understanding of the mobile user journey: acquisition, install, onboarding, activation, engagement, and conversion.
• Familiarity with Firebase, AppsFlyer, Google Analytics or similar analytics/attribution platforms is a plus.

Responsibilities

• Support day-to-day management and optimization of paid acquisition campaigns across Meta, TikTok, and Google Ads.
• Work on web-to-app acquisition funnels linking paid traffic, landing pages, web experiences, and installs.
• Help build and iterate on campaign structures, bidding strategies, creative tests, audiences, and funnel experiments.
• Analyze the complete user journey from ad to web to install to onboarding to in-app event to conversion.
• Collaborate with product and growth teams to translate mobile app mechanics into effective web experiences that drive installations and conversions.
• Get hands-on with marketing analytics stack (Firebase, AppsFlyer, GA) to understand attribution and performance across web and app funnel.
• Run A/B tests across creatives, landing pages, audiences, bidding strategies, and funnel experiences; document results.

Skills

Growth marketing

Paid acquisition platforms

Analytics & data

Bilingual English/Turkish

Education

Bachelor's degree in a related field

Tools

Firebase

AppsFlyer

Google Analytics

Job description

Company Description

Papcorns is a mobile app studio committed to developing design-oriented, scalable products. Our apps reach more than 10 million people, consistently top-ranked and featured by Apple and Google.

Company Description

Papcorns is a mobile app studio committed to developing design-oriented, scalable products. Our apps reach more than 10 million people, consistently top-ranked and featured by Apple and Google.

We believe companies are just like people and only strive when they have a strong core of principles. Here at Papcorns, we build cutting-edge AI-powered mobile apps and experiment with new ways to acquire, convert, and retain users.

We are currently building mobile apps focused on AI, Utilities, Music and Photo & Video categories. As we continue to grow, we are expanding beyond traditional app acquisition and investing in web-to-app funnels that connect paid acquisition, web experiences, and mobile products.

This is a full-time hybrid role based in Istanbul, Turkiye, with flexibility for some remote work.

Some Of Your Responsibilities

• Support the day-to-day management and optimization of paid acquisition campaigns across Meta, TikTok, and Google Ads, our three core growth channels.
• Work on web-to-app acquisition funnels, connecting paid traffic, landing pages, web experiences, app installs, and in-app conversion.
• Help build and iterate on campaign structures, bidding strategies, creative tests, audiences, and funnel experiments under the guidance of senior team members.
• Analyze the complete user journey from ad to web to install to onboarding to in-app event to conversion, identifying where users drop off and what can be improved.
• Work with product and growth teams to understand how mobile app mechanics can be translated into effective web experiences that drive users toward installation and conversion.
• Get hands-on with our marketing analytics stack, including Firebase, AppsFlyer, and Google Analytics, to understand attribution, user behavior, and performance across the web and app funnel.
• Run A/B tests across creatives, landing pages, audiences, bidding strategies, and funnel experiences; document what works, where, and why.
• Collaborate closely with product managers, designers, creative, and data teams to connect acquisition activity with product and business goals.
• Turn cross-channel and cross-funnel data into clear, actionable insights and share them with the team.

What we look for

• Bachelor's Degree in a related field.
• Some hands-on experience with mobile apps and user acquisition through internships, previous roles, personal projects, or a strong portfolio.
• A solid understanding of how mobile app growth and paid acquisition work across platforms such as Meta, TikTok, and Google.
• Understanding of the mobile user journey: acquisition, install, onboarding, activation, engagement, and conversion.
• Strong curiosity about web-to-app funnels and how web experiences can influence mobile app growth.
• Analytical thinking and comfort working with numbers; you enjoy digging into data to understand not only what happened, but why.
• Familiarity with tools such as Firebase, AppsFlyer, Google Analytics, or similar analytics/attribution platforms is a plus.
• Experience with landing pages, web analytics, CRO, or web-to-app flows is a strong plus.
• Platform certifications such as Meta Blueprint, TikTok Academy, or Google Ads are a plus.
• Strong communication skills in English and Turkish.
• Eagerness to learn quickly, ask questions, experiment, and take ownership.
• We are particularly interested in people who already think like mobile growth marketers - people who understand that acquiring a user is only the beginning, and who are curious about what happens between the ad, the web experience, the app, and the final conversion.

What's in it for you?

• Competitive Salary
• Optional Work From Home Opportunity 3 Days a Week
• Meal & Commute Compensation
• Private Health Insurance
• Birthday Leave
• Access to Online Courses
• Tech Gear

What's it like to work at Papcorns?

• Be part of a passionate and driven team where everyone's ideas are valued.
• Work on products used by millions of people around the world.
• Access to various learning & development opportunities.

What does the recruitment process look like?

Application Review: We will carefully review your CV and previous experience to understand your exposure to mobile apps, growth, paid acquisition, and web-to-app funnels.

Interview: A 30-minute Google Meet interview with our co-founders to discuss your experience, expectations, and potential synergies.

Case Study: A practical web-to-app growth case focused on analyzing an acquisition funnel and identifying opportunities to improve user conversion from paid traffic to app usage.

Technical Meeting: An in-depth Google Meet session with our team lead focused on mobile growth, web-to-app funnel strategy, campaign structure, attribution, and analytics.

Final Decision: Within a few days, we will inform you of our decision.