Senior Performance Marketing Specialist - DramaTV

HubX; Fatih; On-site; TRY 300,000 - 420,000; Full time

Benefits offered by this job

Daily essentials

MacBook provided

Private medical insurance

Gym reimbursement

Office in Istanbul/Izmir

Unlimited coffee

Learning budget

Team events

Company culture

Job summary

HubX seeks a Senior Performance Marketing Specialist for DramaTV to drive growth across mobile and web apps. You will lead data-driven campaigns, optimize toward KPI targets, and partner with creative teams to craft effective creatives.

Ownership and experimentation are core to the role as you influence product growth. You will work within a studio-driven model, collaborating with cross-functional teams across Istanbul and Izmir offices.

Qualifications

• Bachelor's degree in related fields.
• 3+ years experience in digital marketing, preferably mobile apps.
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, TikTok.
• Knowledge of Google UAC, FB Ads.
• Knowledge of CPC, CTR, CPA, CPI, Retention, etc.
• Experience with Firebase, Appsflyer, Google Analytics.

Responsibilities

• Manage and optimize performance marketing campaigns across channels (Facebook, Google, other networks) based on data.
• Continuously run A/B tests and explore new approaches based on results.
• Report campaign results daily, weekly, and monthly.
• Implement optimization strategies based on data insights.
• Collaborate with the creative team to provide KPI insights for new creatives.
• Provide insightful analysis of campaigns and their results.

Skills

Performance marketing

Data-driven decisions

A/B testing

Campaign optimization

Analytics

Excel skills

English proficiency

Education

Bachelor's degree in related fields

Tools

Firebase

Appsflyer

Google Analytics

Job description

Senior Performance Marketing Specialist - DramaTV

At HubX we build mobile and web apps, used and loved by millions all around the world.

We have a track record of building and growing apps on various verticals that have reached over 600 million users across 6 continents and 190+ countries. We’re proud to be Türkiye’s first app studio unicorn.

We are looking for a talented “Senior Performance Marketing Specialist” for the ”DramaTV” to join our team.

As a talented "Senior Performance Marketing Specialist” you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

Drama

Drama Studio is a mobile-first entertainment studio focused on short-form, high-drama storytelling. We create bold, addictive series designed for modern audiences and next generation of viewers who crave emotional intensity and binge-worthy twists, all optimised for the mobile screen.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of your responsibilities

• Manage and optimize performance marketing campaigns for Next on all channels such as Facebook, Google, and other ad networks by data-driven decisions
• Continuously A/B test and try to find new approaches based on the results
• Reporting campaign results on daily, weekly and monthly basis
• Implement successful optimization strategies based on reported data.
• Collaborate with the creative team to provide KPI insights to produce new key creatives.
• Provide insightful analysis of campaigns and their results

What we look for

• Bachelor's Degree in related fields
• 3+ years experience at marketing department in a digital marketing position(preferred Mobile Apps sector)
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, Tiktok
• Knowledge of Google UAC, FB Ads,
• Knowledge of digital marketing terms like CPC, CTR, CPA, CPI, Retention etc.
• Knowledge of Firebase, Appsflyer, Google Analytics
• Advanced Microsoft Excel skills
• Ability to report, analyze and understand data
• Team-work oriented, self-motivated and open-minded
• Outstanding analytical skills to make data-driven decisions and strength in data analysis
• Creative, practical and solution oriented
• Advanced command in verbal and written English

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials: We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office: Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture