Media & Marketing Governance Manager

Aydınlı Haz.Gıy. A.S.; Sarıyer; On-site; TRY 600,000 - 900,000; Full time

Job summary

Aydınlı Group, Türkiye's leading fashion retailer and master license holder for Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, seeks a Brand & Communications expert to lead 360° media planning and measurement across brands and markets.

You will translate performance data into actionable insights, drive ROI, and coordinate with agencies and internal teams to ensure cohesive marketing strategies. The role requires strong strategic thinking, analytical prowess, and the ability to manage

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering or related field.
• 8+ years in media planning/strategy, digital media, or marketing effectiveness.
• Experience in leading media agency and/or consumer-facing company managing large media investments.
• Experience in retail/fashion/FMCG/e-commerce preferred.
• Strong knowledge of 360° media planning and performance marketing.

Responsibilities

• Lead annual and campaign-based 360° media planning across brands and markets.
• Develop integrated media strategies to reach target audiences across channels.
• Monitor digital media performance using key metrics (reach, CAC, ROAS).
• Optimize media investments based on campaign results and audience insights.
• Collaborate with agencies, Creative Studio, and cross-functional teams.
• Establish governance standards for media usage, planning, and reporting.
• Evaluate campaign results and translate data into actionable learnings.

Skills

Media planning

Media strategy

Digital media

Analytics

Stakeholder management

Education

Bachelor’s degree in Business Administration, Marketing, Economics, Engineering or related field

Job description

As the master license holder of the globally renowned Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, Aydınlı Group is one of the largest ready-to-wear fashion retailers in Türkiye and the surrounding region. With more than 5,000 employees and an extensive manufacturing and retail network spanning three continents, we continue to shape the future of the fashion industry.

Would you like to become part of our Brand & Communications team? At Aydınlı Group, we are committed to delivering exceptional customer experiences through innovation, sustainability, world-class business practices, and the strength of Turkish design and manufacturing.

Job Description

• Leading annual and campaign-based 360° media planning processes across brands and markets, including budget allocation, channel strategy and continuous investment optimization,
• Developing integrated media strategies to ensure marketing investments reach the right audiences through the most effective channels and creative assets, while delivering measurable business impact,
• Monitoring and analyzing digital media performance across key metrics including reach, frequency, qualified traffic, new user acquisition, CAC, conversion, ROAS and overall media efficiency,
• Continuously optimizing media investments based on campaign, audience, channel and creative performance,
• Developing audience and segmentation strategies to improve new customer acquisition, traffic quality and overall marketing effectiveness,
• Translating media, audience and creative performance data into actionable business insights and providing data-driven briefs and recommendations to the Creative Studio,
• Managing relationships with media agencies, media owners and digital platforms, including commercial negotiations, contracts, budget management and performance evaluation,
• Establishing and maintaining Marketing & Communication Governance standards across creative usage, audience definition, media planning, KPI frameworks, measurement and reporting,
• Ensuring consistent implementation of media and marketing governance standards across Türkiye, international markets, e-commerce and retail channels,
• Evaluating campaign results and transforming performance data into actionable learnings and optimization opportunities for future marketing activities,
• Tracking media budgets against plans and ensuring efficient allocation and utilization of marketing investments,
• Collaborating closely with Brand, Creative, Digital Marketing, E-commerce, Retail and other relevant teams to ensure an integrated and performance-driven marketing approach.

Qualifications

• Bachelor’s degree from a reputable university in Business Administration, Marketing, Economics, Engineering or a related field,
• Minimum 8 years of experience in media planning, media strategy, digital media, marketing effectiveness or related areas,
• Experience gained within a leading media agency and/or a consumer-facing company managing significant media investments,
• Experience in retail, fashion, FMCG, e-commerce, telecommunications or other high media-investment industries is highly preferred,
• Strong understanding of 360° media planning, digital media ecosystems, audience strategy, media measurement and performance marketing,
• Strong command of key media and marketing performance metrics including Reach & Frequency, Qualified Traffic, New User Acquisition, CAC, Conversion, ROAS, Media Efficiency and Creative Effectiveness,
• Proven experience in media agency management, commercial negotiations, budget management and media investment optimization,
• Strong analytical and commercial mindset with the ability to translate complex performance data into clear business insights and actions,
• Excellent stakeholder management skills with the ability to collaborate effectively with senior management, agencies and cross-functional teams,
• Agile, proactive, resourceful and highly result-oriented, with a strong sense of ownership and ability to drive projects through to completion,
• Excellent communication, presentation and influencing skills with strong executive presence,
• Excellent command of written and spoken English.