Ecommerce Executive

Confidential; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Confidential is seeking an E-commerce Executive to drive online turnover, manage the brand's e-shop and marketplace presence in Turkey, and deliver KPI-driven growth for DTC and ERetail. You will collaborate with marketing, sales, and logistics to ensure a seamless shopping experience and strong data quality across channels.

The role requires more than 3 years in e-commerce, solid SEO and analytics skills, and a proactive, independent work style in a fast-paced environment.

Qualifications

• 3+ years in e-commerce managing digital operations for a brand or agency.
• Solid knowledge of e-retail ecosystems including channels.
• Experience with e-retail merchandising and retail media platforms.
• Experience with SEO, web analytics, and e-commerce platforms (Shopify a plus).
• Good command of English; French is a plus.

Responsibilities

• Manage online channels turnover and strategy and forecast targets.
• Define e-shop animation plan and annual commercial plan with offers.
• Execute digital activations and optimize merchandising, pricing and inventory.
• Define and implement SEO strategy and collaborate with marketing.
• Manage e-retail channels, listings, promotions and data quality.
• Monitor performance and report weekly/monthly with insights.
• Lead CRM campaigns and analytics with cross-functional teams.

Skills

E-commerce

SEO

Web analytics

Shopify

English

Communication

Project management

Tools

Shopify

Job description

We are looking for E-commerce Executive to support the established subsidiary of a European dermo-cosmetics brand.

The brand is a key player within the industry.

By joining, you will become part of a people-centric, dynamic, and challenging environment, full of learning opportunities.

About the Position & Objectives

We are looking for a passionate and talented E-Commerce Executive to join our team. Someone with solid digital experience, who can contribute significantly to the growth and success of our online operations. The E-Commerce Executive will be working on the brand e-shop, marketplace & will maintain it in optimal conditions to provide the best shopping experience for our users. He/She will implement all the required strategies to achieve the turnover & KPIs of the brand in Türkiye, for both DTCs and E-Retail.

RESPONSIBILITIES

Managing the online channels’ turnover & strategy

• Plan accurate forecast for monthly turnover targets.
• Definition of the e-shop animation plan and contribution to the annual commercial plan, including e-commerce offers and GWP planning.
• Definition of the annual commercial plan (e-commerce offers).
• Execute digital activations within the sites, according to global brand guidelines and local country needs.
• Execute the necessary strategies to increase turnover and KPIs (conversion rate, AOV, revenue per visitor, etc).
• Implement and optimise merchandising strategies; catalog, trade promotion, search, prices, inventory…
• Define and implement the SEO strategy.
• Collaborate closely with marketing, sales, and logistics teams to ensure a perfect shopping experience.
• Manage e-retail channels: participate in maintaining strong relations with partners, optimise listings, coordinate promotions and pricing.
• Manage product data: ensure accurate, attractive product descriptions, images, stock information, brand store, cross-selling, bundles, reviews management.
• Actively participate in the negotiation of the annual plans, trade activations, media packages, product launches, business reviews.
• Monitor sales performance and propose action plans.

CRM

• Implement the CRM strategy.
• Campaign management and optimisation: plan, execute, and adapt.

SEA & SMA

• Define with the agency the strategies to increase traffic and conversions.
• Execute the campaigns, across all social media channels.
• Monitor KPI's of Paid Marketing Campaigns.

Reporting

• Produce weekly/monthly business reports with actionable insights.
• Identify growth drivers and risks.

Requirements

• More than 3 years’ experience in E-commerce: managed E-business, digital operations & technical projects for a brand or in an agency for long-term.
• Strong understanding of e-commerce and e-retail ecosystems.
• Experience with e-retail merchandising and retail media platforms.
• Knowledge of SEO, web analytics, and management of e-commerce platforms (Shopify is a plus)
• A good English is required. French is a plus.
• Strong analytical skills with the ability to interpret data and trends.
• Excellent communication and teamwork skills.
• Ability to work independently and manage multiple projects simultaneously.
• Ability to work well in a fast-paced environment and to manage different projects at the same time