Global Media Strategy & Governance Lead

Aydınlı Haz.Gıy. A.S.; Sarıyer; On-site; TRY 600,000 - 900,000; Full time

Job summary

Aydınlı Group, Türkiye's leading fashion retailer and master license holder for Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, seeks a Brand & Communications expert to lead 360° media planning and measurement across brands and markets.

You will translate performance data into actionable insights, drive ROI, and coordinate with agencies and internal teams to ensure cohesive marketing strategies. The role requires strong strategic thinking, analytical prowess, and the ability to manage

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering or related field.
• 8+ years in media planning/strategy, digital media, or marketing effectiveness.
• Experience in leading media agency and/or consumer-facing company managing large media investments.
• Experience in retail/fashion/FMCG/e-commerce preferred.
• Strong knowledge of 360° media planning and performance marketing.

Responsibilities

• Lead annual and campaign-based 360° media planning across brands and markets.
• Develop integrated media strategies to reach target audiences across channels.
• Monitor digital media performance using key metrics (reach, CAC, ROAS).
• Optimize media investments based on campaign results and audience insights.
• Collaborate with agencies, Creative Studio, and cross-functional teams.
• Establish governance standards for media usage, planning, and reporting.
• Evaluate campaign results and translate data into actionable learnings.

Skills

Media planning

Media strategy

Digital media

Analytics

Stakeholder management

Education

Bachelor’s degree in Business Administration, Marketing, Economics, Engineering or related field

Job description

Aydınlı Group, Türkiye's leading fashion retailer and master license holder for Pierre Cardin, Cacharel, and U.S. Polo Assn. brands, seeks a Brand & Communications expert to lead 360° media planning and measurement across brands and markets.

You will translate performance data into actionable insights, drive ROI, and coordinate with agencies and internal teams to ensure cohesive marketing strategies. The role requires strong strategic thinking, analytical prowess, and the ability to manage