Marketing Specialist

Motul Asia Pacific; Fatih; On-site; TRY 350,000 - 550,000; Full time

Job summary

Motul Türkiye is seeking a creative Marketing Specialist to manage end-to-end marketing processes, from planning to execution, in a fast-paced, matrix organization. You will report to the Marketing Manager and oversee product communications, launch activities, POSM operations, distributor projects, and brand events.

This role requires a bachelor’s degree in Business or Communications, strong English, and at least four years in brand management and marketing.

Qualifications

• Bachelor’s degree in Business, Communications, or a related field.
• Good command of English.
• Min. 4 years of relevant work experience with strong exposure to brand management and marketing.
• Hands-on experience in product launches, POSM, and field activation processes.
• Experience collaborating with multiple stakeholders and cross-functional teams.
• Strong written and verbal communication skills.
• Proficient in Excel and PowerPoint.
• Strong organizational, planning, and follow-up skills.
• Detail-oriented, disciplined, and results-driven mindset.
• Ability to manage multiple projects simultaneously.
• Strong communication skills and a team-oriented approach.
• Passion for automotive, motorsports, or lifestyle brands.

Responsibilities

• Coordinate product communications with technical and global teams to ensure consistency across channels.
• Develop launch materials (brochures, POS, communication tools) and ensure timely delivery to field teams.
• Plan and execute product communication activities in line with the annual marketing plan.
• Ensure system data is entered accurately and on time; coordinate delivery of marketing materials.
• Track and manage project budgets and report on performance.
• Manage POSM stock, catalogs, and distribution.
• Plan and execute brand events, distributor events, and trade fairs; prepare post-event reports.
• Support marketing budgets, data integration, and performance tracking.
• Coordinate with agencies, vendors, and internal teams to ensure timely delivery of projects.

Skills

Brand management

Marketing planning

Product launches

POSM management

Event management

Excel

PowerPoint

English proficiency

Team collaboration

Project management

Education

Bachelor’s degree in Business, Communications or related field

Tools

SAP

Excel

PowerPoint

Job description

Motul specializes in the formulation, production, and distribution of high-quality lubricants that elevate performance in multiple usages from powersport to passenger cars, heavy duty, and industrial applications. Motul has pioneered synthetic oils with its flagship 300V, the first 100% synthetic multigrade lubricant. Building on this long-term know-how, Motul is now extending its expertise to care products for cars, motorbikes and bicycles, as well as advanced fluids for the thermal management of electric vehicle batteries and digital infrastructures such as data centers, addressing the performance and sustainability challenges of tomorrow.

Founded in 1853, Motul is a global company present in 160 countries. Over the years, the brand has built a solid reputation as a trusted partner to support the performance of leading manufacturers, top motorsport teams and major championships, such as the 24 Hours of Le Mans, the WEC, MotoGP, Dakar, Goodwood, or the UCI Mountain Bike World Series.

At Motul, genuine care for employees is at the heart of our operations. The company actively fosters an environment where every team member feels valued, supported, and empowered to succeed. Initiatives supporting work-life balance, professional growth, and transparent communication reflect our commitment to holistic employee well-being.

Motul Türkiye offers an exciting opportunity for a creative, results-driven and detail-oriented and passionate Marketing Specialist to join our team.

Job Summary

Ideal Candidate

The ideal candidate for the Marketing Specialist needs to strong sense of ownership and thrives in managing end-to-end marketing processes, from planning to execution that are comfortable working in a fast-paced, matrix organization, balance strategic thinking with operational excellence, and are motivated to turn plans into measurable results.

In this role, you will be reporting to Marketing Manager and be responsible for managing product communication, launch activities, POSM operations, distributor projects, and brand events. The position plays a key role in both strategic and operational marketing processes, contributing to brand growth and effective market execution.

Please note: This role may require occasional weekend work due to events and activations, both in Türkiye and abroad. Candidates should be flexible and comfortable with traveling and working outside regular business hours when needed.

Job Responsibilities & Accountabilities

Product Communication

• Coordinate closely with technical and global teams to track product processes.
• Ensure consistency in brand messaging across all channels and materials.
• Develop launch materials (brochures, POS, communication tools, etc.) and ensure timely delivery to field teams.
• Plan and execute product communication activities in line with the annual marketing plan.
• Ensure system data is entered accurately and on time.
• Coordinate timely delivery of marketing materials.
• Track and control project budgets.
• Ensure effective coordination between relevant internal departments.

POSM (Point of Sales Materials) Management

• Manage POSM stock and warehouse operations.
• Develop and maintain POSM catalogs.
• Plan, produce, and ensure timely distribution of POSM materials.

Event & Organization Management

• Plan and execute brand events end-to-end coordinate product launches, distributor events, trade fairs, and special organizations.
• Prepare post-event performance and impact reports.
• Plan and monitor sponsorship activities.

Reporting & Budget

• Assist in managing marketing budgets and ensure cost-effective execution.
• Ensure marketing data integration into systems.
• Track and report budget, campaign, activation, and project performance.
• Maintain and update marketing-related data accurately in SAP, Excel, and relevant company systems, ensuring timely and consistent data entry.
• Develop new project ideas aligned with the annual marketing plan.
• Support the implementation of strategic new projects.
• Propose process improvement and efficiency-enhancing initiatives.
• Coordinate with agencies and vendors and internal teams to ensure timely delivery of projects.
• Manage projects in line with timelines, budgets, and quality standards.
• Support the daily operational needs of the marketing department.

Job Requirements

• Bachelor’s degree in Business, Communications, or a related field.
• Good command of English.
• Min. 4 years of experience relevant work experience with strong exposure to brand management and marketing.
• Hands-on experience in product launches, POSM, and field activation processes.
• Experience collaborating with multiple stakeholders and cross-functional teams.
• Strong written and verbal communication skills.
• Proficient in Excel and PowerPoint.
• Strong organizational, planning, and follow-up skills.
• Detail-oriented, disciplined, and results-driven mindset.
• Ability to manage multiple projects simultaneously.
• Strong communication skills and a team-oriented approach.
• Passion for automotive, motorsports, or lifestyle brands (aligns with Motul’s brand DNA).