Marketing Specialist

BB Perakende; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

BB Perakende is seeking a marketing professional to support development and execution of brand-aligned plans. You will coordinate campaigns, launches, and seasonal communications while managing social media content planning and publishing workflows.

The role requires strong content creation, coordination, and reporting skills, with a focus on digital marketing and English language proficiency. A collaborative team player mindset and retail or fashion industry experience are essential.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
• Minimum 2-3 years of experience in the retail or fashion industry.
• Strong command of digital marketing and social media dynamics.
• Strong skills in content creation, communication, and coordination.
• Analytical mindset with strong reporting and follow-up abilities.
• Proficient in MS Office programs.
• Good command of English.
• Dynamic, creative, trend-oriented, and a strong team player.

Responsibilities

• Support the development and follow-up of marketing plans in line with brand objectives.
• Coordinate campaign, launch, and seasonal communication processes.
• Manage social media content planning and publishing workflows.
• Support in-store visual communication, campaign materials, and POS processes.
• Manage briefing processes with agencies, production teams, and business partners, and coordinate related projects.
• Prepare reports to measure marketing performance and propose improvement actions.
• Conduct competitor analyses, trend monitoring, and market research.

Skills

Content creation

Social media

Analytical reporting

English

Team collaboration

Coordination

Education

Bachelor’s degree in Marketing or related field

Tools

MS Office

Job description

• Support the development and follow-up of marketing plans in line with brand objectives.
• Coordinate campaign, launch, and seasonal communication processes.
• Manage social media content planning and publishing workflows.
• Support in-store visual communication, campaign materials, and POS processes.
• Manage briefing processes with agencies, production teams, and business partners, and coordinate related projects.
• Prepare reports to measure marketing performance and propose improvement actions.
• Conduct competitor analyses, trend monitoring, and market research.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business Administration, or a related field.
• Minimum 2-3 years of experience in the retail or fashion industry.
• Strong command of digital marketing and social media dynamics.
• Strong skills in content creation, communication, and coordination.
• Analytical mindset with strong reporting and follow-up abilities.
• Proficient in MS Office programs.
• Good command of English.
• Dynamic, creative, trend-oriented, and a strong team player.