Marketing Communications Leader — Industrial B2B (Hybrid)

ABB; Maltepe; Hybrid; TRY 300,000 - 600,000; Full time

Job summary

ABB in Turkey seeks an experienced Marketing and Communications professional to design and implement integrated campaigns for local markets. You will lead content creation, manage local digital channels, events, and media relations, aligning with global strategies while delivering measurable impact.

Strong Turkish and English communication, project management, and stakeholder collaboration are essential. The role requires 7+ years in industrial B2B marketing, capacity to translate technical

Qualifications

• 7+ years in industrial B2B marketing and communications.
• Experience supporting business growth.
• Direct experience in campaign management, events, content creation, and digital channels.

Responsibilities

• Design and implement integrated marketing campaigns tailored to local customer needs and market dynamics.
• Collaborate with sales and global marcom to activate product launches and customer engagement initiatives.
• Create and distribute high-quality content (press releases, articles, customer stories).
• Manage local digital channels and social media to ensure brand presence and audience engagement.
• Plan, coordinate, and execute customer-facing events and industry fairs.

Skills

Industrial B2B marketing

Campaign management

Events

Content creation

Digital channels

Job description

ABB in Turkey seeks an experienced Marketing and Communications professional to design and implement integrated campaigns for local markets. You will lead content creation, manage local digital channels, events, and media relations, aligning with global strategies while delivering measurable impact.

Strong Turkish and English communication, project management, and stakeholder collaboration are essential. The role requires 7+ years in industrial B2B marketing, capacity to translate technical