Marketing Communications Manager, High Power and IEC LV Motors

ABB; Maltepe; Hybrid; TRY 300,000 - 600,000; Full time

Job summary

ABB in Turkey seeks an experienced Marketing and Communications professional to design and implement integrated campaigns for local markets. You will lead content creation, manage local digital channels, events, and media relations, aligning with global strategies while delivering measurable impact.

Strong Turkish and English communication, project management, and stakeholder collaboration are essential. The role requires 7+ years in industrial B2B marketing, capacity to translate technical

Qualifications

• 7+ years in industrial B2B marketing and communications.
• Experience supporting business growth.
• Direct experience in campaign management, events, content creation, and digital channels.

Responsibilities

• Design and implement integrated marketing campaigns tailored to local customer needs and market dynamics.
• Collaborate with sales and global marcom to activate product launches and customer engagement initiatives.
• Create and distribute high-quality content (press releases, articles, customer stories).
• Manage local digital channels and social media to ensure brand presence and audience engagement.
• Plan, coordinate, and execute customer-facing events and industry fairs.

Skills

Industrial B2B marketing

Campaign management

Events

Content creation

Digital channels

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.This position reports to:Local Division Manager__Your role and responsibilitiesIn this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your skills by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications.The work model for the role is: hybridYou will be mainly accountable for:Design and implement integrated marketing and communication campaigns tailored to local customer needs, market dynamics, and stakeholder expectations. Ensure alignment with global/regional strategies while creating measurable impact at the country levelCollaborate closely with sales and global marcom to activate product launches, deliver promotional activities, and customer engagement initiativesCreate and distribute high-quality content that appeals to our target audiences. This includes developing content for press releases, articles, customer stories, etc.Manage and optimize local digital channels and social media platforms to ensure consistent brand presence and audience engagement. Plan, coordinate, and execute customer-facing events and industry fairsCreate and deliver thought leadership communications to position the local leaders and experts according to the communications strategyDeliver internal communications that build engagement and support company cultureMonitor and report on local marketing KPIs, campaign results, and market insightsEnsure brand consistency and compliance with global communication guidelinesAct as the main contact for external agencies, partners, and suppliers in the countryQualifications for the role7+ years of experience in industrial B2B marketing and communications with experience supporting business growthSolid understanding of B2B/industrial marketing and communicationsDirect experience in campaign management, events, content creation, and digital channelsProficient project management and organizational skills; ability to prioritize and deliver under tight timelinesProficient in communication, editing, and presentation, both in the Turkish and EnglishCustomer-centric mindset, with the ability to adapt technical information into compelling local messagingCollaborative individual, able to collaborate across functions and with regional/global colleaguesDedicated, self-driven, and resourceful — comfortable working without direct reportsBuilding a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.Ready to make an impact?Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.