Luxe Brand Lead: 360° Campaigns & Growth

Trendyol; Fatih; Hybrid; TRY 400,000 - 700,000; Full time

Benefits offered by this job

Hybrid work model

FlexBenefits budget

Well-being support

Training budget

Global mentoring

Job summary

Trendyol Growth is hiring a Brand Professional to define and lead the Luxe communication strategy and brand positioning across 360-degree campaigns. You will supervise media planning, agency execution (ATL & BTL), and cross-functional initiatives with digital, influencer, CRM, and marketplace teams.

You will govern visual and content excellence across Trendyol’s apps and website, elevating aesthetics while managing daily creative ops.

Qualifications

• Bachelor's or Master’s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments.
• At least 6 years of brand management experience in E-commerce, FMCG, retail, banking/finance or fashion sector, preferably international.
• Previous experience in project management.
• Data-driven and result-oriented.
• Team-oriented with strong interpersonal skills.
• Strong communication skills and pursuing creativity.
• Ability to multitask, prioritize tasks and coordinate different parties of the projects.
• Ability to deliver fast, business-focused output of excellent quality.
• Great initiative taker with high business contribution.
• Analytical thinker with responsibility, proactive and practical mindset.
• Ability to conflict management, negotiation and persuasion.

Responsibilities

• Planning & executing 360 degree communication in alignment with brand marketing strategy, overseeing media planning & agency execution (ATL & BTL).
• Defining end-to-end Luxe communication strategy, brand positioning, and Brand House guidelines.
• Managing daily operations of content planning, tracking and reporting
• Organizing contract and payment processes with relevant parties
• Managing third party accounts, creative agencies, timelines and deliverables; raising quality standards
• Monitors and analyzes trends, industries and markets
• Overseeing all visual materials on Trendyol app & website, coordinating cross-functional execution across channels for brand consistency
• Meeting all internal and external visual & content needs of product and marketplace teams
• Tracking competitors and market conditions to shape plans and processes
• Preparing detailed performance reports across all channels post-campaign.

Skills

Brand management

Project management

Data-driven mindset

Team collaboration

Communication skills

Multitasking

Strategic thinking

Negotiation

Education

Bachelor's/Master's Degree

Job description

Trendyol Growth is hiring a Brand Professional to define and lead the Luxe communication strategy and brand positioning across 360-degree campaigns. You will supervise media planning, agency execution (ATL & BTL), and cross-functional initiatives with digital, influencer, CRM, and marketplace teams.

You will govern visual and content excellence across Trendyol’s apps and website, elevating aesthetics while managing daily creative ops.