Luxe Brand Lead: 360° Campaigns & Strategy

Trendyol Group; Fatih; Hybrid; TRY 600,000 - 1,000,000; Full time

Benefits offered by this job

Hybrid work model

FlexBenefits budget

Well-being support

Training allowance and LMS access

Ownership from day one

International team collaboration

Career growth opportunities

Team rituals & events

Job summary

Trendyol Group is seeking a Brand Professional to lead Luxe communication strategy and brand positioning for 360-degree campaigns across all touchpoints. You will oversee media planning and agency execution across ATL/BTL channels while coordinating digital, influencer, CRM, and marketplace teams.

You will govern visuals on the app and web, elevating aesthetics and managing daily creative operations, translating market insights into strategic marketing plans and post-campaign analyses.

Qualifications

• Bachelor's or Master’s Degree from a reputable university
• At least 6 years of brand management experience in E-commerce, FMCG, retail, banking/finance or fashion
• Previous experience in project management
• Data-driven and result-oriented
• Team-oriented with strong interpersonal skills
• Strong communication skills and creativity
• Ability to multitask and coordinate multiple parties
• Delivery-focused with fast, high-quality output
• Proactive initiative and strategic thinking
• Conflict management, negotiation and persuasion

Responsibilities

• Plan and execute 360 degree communication aligned with brand strategy (ATL & BTL)
• Define Luxe strategy, brand positioning, and Brand House guidelines
• Oversee content planning, tracking, and reporting
• Organize contracts and payment processes with stakeholders
• Manage third-party accounts, agencies, timelines, and deliverables
• Monitor trends, industries and markets
• Ensure visuals across Trendyol app/website are high quality and consistent
• Coordinate cross-functional execution across media, digital, influencer, and CRM
• Track campaigns and prepare competitive analyses
• Prepare detailed post-campaign performance reports

Skills

Brand management

Project management

Data-driven

Team oriented

Interpersonal skills

Communication skills

Multitasking

Negotiation

Education

Bachelor's or Master's degree

Job description

Trendyol Group is seeking a Brand Professional to lead Luxe communication strategy and brand positioning for 360-degree campaigns across all touchpoints. You will oversee media planning and agency execution across ATL/BTL channels while coordinating digital, influencer, CRM, and marketplace teams.

You will govern visuals on the app and web, elevating aesthetics and managing daily creative operations, translating market insights into strategic marketing plans and post-campaign analyses.