Brand Professionals - Trendyol Luxe

Trendyol; Fatih; Híbrido; TRY 400.000 - 700.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

FlexBenefits budget

Well-being support

Training budget

Global mentoring

Descripción de la vacante

Trendyol Growth is hiring a Brand Professional to define and lead the Luxe communication strategy and brand positioning across 360-degree campaigns. You will supervise media planning, agency execution (ATL & BTL), and cross-functional initiatives with digital, influencer, CRM, and marketplace teams.

You will govern visual and content excellence across Trendyol’s apps and website, elevating aesthetics while managing daily creative ops.

Formación

• Bachelor's or Master’s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments.
• At least 6 years of brand management experience in E-commerce, FMCG, retail, banking/finance or fashion sector, preferably international.
• Previous experience in project management.
• Data-driven and result-oriented.
• Team-oriented with strong interpersonal skills.
• Strong communication skills and pursuing creativity.
• Ability to multitask, prioritize tasks and coordinate different parties of the projects.
• Ability to deliver fast, business-focused output of excellent quality.
• Great initiative taker with high business contribution.
• Analytical thinker with responsibility, proactive and practical mindset.
• Ability to conflict management, negotiation and persuasion.

Responsabilidades

• Planning & executing 360 degree communication in alignment with brand marketing strategy, overseeing media planning & agency execution (ATL & BTL).
• Defining end-to-end Luxe communication strategy, brand positioning, and Brand House guidelines.
• Managing daily operations of content planning, tracking and reporting
• Organizing contract and payment processes with relevant parties
• Managing third party accounts, creative agencies, timelines and deliverables; raising quality standards
• Monitors and analyzes trends, industries and markets
• Overseeing all visual materials on Trendyol app & website, coordinating cross-functional execution across channels for brand consistency
• Meeting all internal and external visual & content needs of product and marketplace teams
• Tracking competitors and market conditions to shape plans and processes
• Preparing detailed performance reports across all channels post-campaign.

Conocimientos

Brand management

Project management

Data-driven mindset

Team collaboration

Communication skills

Multitasking

Strategic thinking

Negotiation

Educación

Bachelor's/Master's Degree

Descripción del empleo

About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

About The Role

As the Brand Professional, you will define and spearhead the end-to-end Luxe communication strategy and brand positioning to drive cohesive 360-degree campaigns across all touchpoints. You will oversee comprehensive media planning and agency execution across ATL and BTL channels while orchestrating cross-functional initiatives across digital, influencer, CRM, and marketplace teams. In this role, you will govern visual and content excellence across the app and web platforms, continuously elevating aesthetic standards while managing daily creative operations. Utilizing competitor intelligence and market trends, you will translate quantitative insights into strategic marketing plans and detailed post-campaign performance analyses.

Responsibilities

• Planning & executing 360 degree communication in alignment with brand marketing strategy, overseeing media planning & agency execution (ATL & BTL).
• Defining end-to-end Luxe communication strategy, brand positioning, and Brand House guidelines.
• Managing daily operations of content planning, tracking and reporting
• Organizing contract and payment processes together with relevant parties
• Managing third party accounts, creative agencies, timelines and deliverables; finding new ways to constantly raise the bar
• Monitors and analyzes trends, industries and markets
• Being responsible for all visual materials on Trendyol app & website, consistently improving visuals, and coordinating cross‑functional execution across all 360° channels (incl. media, digital, influencer, CRM) to ensure brand message consistency.
• Meeting all internal and external visual & content needs of different teams such as product, marketplace
• Tracking on new campaigns of competitors, market conditions and preparing competitive analysis both locally globally to shape plans and processes
• Preparing detailed performance reports across all 360° channels post-campaign.

Expected Qualifications

• Bachelor's or Master’s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments
• At least 6 years of brand management experience in either E-commerce, FMCG, retail, banking /finance or fashion sector, preferably in an international setting
• Previous experience in project management
• Data-driven and result-oriented
• Team-oriented with strong interpersonal skills
• Having strong communication skills and seeking pursuit of creativity
• Ability to multitask, prioritize tasks and coordinate different parties of the projects
• Ability to deliver fast, business-focused output of excellent quality
• A great initiative taker, ability to initiate projects through ideas that have high business contribution
• Analytical thinker, high achiever, strategic thinker, high sense of responsibility, proactive and a practical thinker
• Ability to conflict management, negotiation and persuasion.

What We Offer

- Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.

- Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.

- Well‑being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.

- Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.

- Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.

- A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.

- Opportunities to grow with the best: Tackle meaningful challenges, develop through hands‑on experience, and grow with the support of expert guidance and global mentoring.

- Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.