Turkey Commercial Marketing Lead

HP; Fatih; Presencial; TRY 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

HP Turkey seeks a commercially minded Turkey Commercial Marketing Lead to translate regional/global priorities into local GTM plans. You will drive ABM, demand generation, and lifecycle campaigns to accelerate pipeline and revenue while collaborating with sales, category, and channel teams.

The role emphasizes data-driven optimization, CRM utilization, and cross-functional leadership to maximize customer engagement across target accounts and segments. Fluency in English is essential.

Formación

• Graduate degree in Marketing, Business Administration, Communications or related field.
• Typically 7–9 years of experience in B2B marketing, demand generation, ABM or related areas.
• Fluency in English (verbal and written).

Responsabilidades

• Develops integrated GTM plans translating regional strategies into local budgets and KPIs.
• Owns demand generation and pipeline growth across multiple channels.
• Designs ABM programs for strategic accounts and measures outcomes.

Conocimientos

ABM

Demand Gen

Lead Gen

Pipeline Mgmt

Revenue Marketing

Marketing Automation

Customer Journey

Buyer Persona

Lifecycle Marketing

Event Marketing

Content Strategy

Customer Insights

Educación

Graduate Degree in Marketing or related field

Herramientas

CRM platforms

Marketing Automation

Descripción del empleo

Turkey Commercial Marketing Lead Description - Job Summary: This role is responsible for developing and executing integrated B2B marketing strategies that drive demand generation, account engagement, pipeline growth and revenue contribution across Turkey. The role translates regional and global marketing priorities into local GTM plans, leveraging account-based marketing (ABM), digital demand generation and customer lifecycle programs. Working closely with sales, category, channel and alliance teams, the role drives marketing-sourced and marketing-influenced pipeline while optimizing customer engagement across target accounts and segments.

Strategic Planning & Go-to-Market

Translates global and regional commercial marketing strategies into local marketing plans, budgets, KPIs and execution roadmaps. Develops integrated GTM plans for priority business categories, solutions and customer segments. Collaborates with sales leadership, category teams and channel organizations to align marketing programs with business priorities and revenue objectives.

Demand Generation & Pipeline Growth

Owns demand generation strategy and execution across digital, partner, event, content, and outbound marketing channels. Drives marketing-sourced and marketing-influenced pipeline through lead acquisition, nurture, conversion and acceleration programs. Defines lead generation targets and manages campaign performance to deliver qualified leads, pipeline and revenue impact. Partners closely with sales teams to establish lead management processes, follow-up SLAs and reporting frameworks.

Account-Based Marketing (ABM)

Develops and executes account-based marketing programs for strategic enterprise and mid-market accounts. Designs personalized engagement programs to increase account penetration and pipeline creation. Builds multi-touch, multi-channel engagement strategies tailored to key decision makers and buying groups. Measures ABM effectiveness through account engagement, opportunity creation, pipeline influence, and account progression metrics.

Data, Analytics & Optimization

Defines and tracks KPIs across lead generation, account engagement, marketing ROI, pipeline contribution and revenue influence. Leverages CRM, marketing automation and analytics platforms to optimize campaign effectiveness and improve conversion rates. Uses customer insights, intent signals and market intelligence to refine segmentation, targeting and marketing investments. Drives continuous testing and optimization across paid media, email, content syndication, webinars and digital campaigns. Ensures compliance with data privacy regulations and best practices for customer data management.

Education & Experience Recommended

Graduate Degree in Marketing, Business Administration, Communications or related discipline. Typically 7-9 years of experience in B2B marketing, demand generation, commercial marketing, account-based marketing, channel marketing or related fields. Experience working closely with sales organizations and driving measurable pipeline growth. Experience managing marketing automation, CRM platforms and data-driven campaign execution. Fluency in English (both verbal and written).

Knowledge & Skills

• Account-Based Marketing (ABM)
• Demand Generation Strategy
• Lead Generation and Nurturing
• Pipeline Management
• Revenue Marketing
• Marketing Automation
• Customer Journey Mapping
• Opportunity Acceleration
• Buyer Persona Development
• Customer Lifecycle Marketing
• Event Marketing
• Content Strategy
• Customer Insights & Segmentation

We're looking for visionaries who are ready to make an impact on the way the world works. At HP, the future's yours to create! #LI-POST Job - Marketing Schedule - Full time Shift - No shift premium (Türkiye) Travel - Relocation - Equal Opportunity Employer (EEO)

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