Senior B2B Marketing Leader: Growth & Demand

Jungheinrich Türkiye; Ataşehir; On-site; TRY 300,000 - 450,000; Full time

Job summary

Jungheinrich Türkiye is seeking an experienced marketing leader to develop and execute the local strategy in line with global directions. You will drive demand generation, digital marketing, and CRM-driven lead management, while managing telesales channels to increase conversions.

Collaboration with Sales, HR, After Sales and Product Management is essential to support branding and commercial growth, including online channels, budget, agencies, events and customer engagement initiatives.

Qualifications

• Minimum 7 years of marketing experience in B2B or industrial contexts.
• Proven people management and leadership experience.
• Strong commercial mindset with focus on customers and sales processes.
• Experience with telesales, lead generation, or inside sales.
• Fluent English (written and spoken).

Responsibilities

• Develop and execute local marketing strategy aligned with objectives.
• Lead demand generation, digital marketing, and CRM-based lead management.
• Manage telesales/telemarketing channels to boost leads and opportunities.
• Monitor NPS/CSAT/CES and drive cross-functional improvements.
• Coordinate with Sales, HR, After Sales and Product teams for branding and growth.
• Oversee online sales channels, budget, agencies, events, and engagement initiatives.
• Analyze market, customer, campaign data to identify growth opportunities.
• Lead and mentor the marketing team to maintain high performance.

Skills

Marketing leadership

People management

CRM & digital marketing

Lead generation / inside sales

Analytics & data-driven

Stakeholder management

Project management

Cross-functional collaboration

English fluency

Education

Bachelor's degree in Business, Marketing, Engineering or related field

Tools

CRM systems

Marketing analytics

Job description

Jungheinrich Türkiye is seeking an experienced marketing leader to develop and execute the local strategy in line with global directions. You will drive demand generation, digital marketing, and CRM-driven lead management, while managing telesales channels to increase conversions.

Collaboration with Sales, HR, After Sales and Product Management is essential to support branding and commercial growth, including online channels, budget, agencies, events and customer engagement initiatives.