Istanbul: eB2B Activation & Loyalty Lead

PepsiCo Inc.; Fatih; On-site; TRY 700,000 - 900,000; Full time

Job summary

PepsiCo Inc. in İstanbul is seeking an eB2B Commercial Activation & Loyalty Manager for a 24‑month term to lead loyalty, communications and commercial activation initiatives, establish the e-ordering RVO framework, and manage all customer communications to drive adoption, retention, digital growth and sustainable value creation, while aligning across DX, PS and commercial priorities.

Your responsibilities include designing loyalty strategies, managing the digital calendar, optimizing the RVO

Qualifications

• Bachelor's degree in Business Administration, Marketing, Engineering or other relevant fields.
• Excellent command of written and spoken English.
• Stakeholder management and cross-functional collaboration skills.
• Strategic thinking with a customer-centric mindset.
• Commercial acumen and understanding of sales processes.
• Analytical skills to create robust analysis over digital platform's data and meaningful insights to drive actions and highlight opportunities.
• Customers management and negotiations skills.
• Proven experience in leading transformation and change management initiatives, including designing incentive programs and driving sales adoption.
• Agility and action-oriented mindset with the ability to quickly analyze data, translate insights into actions and drive execution.
• Data-driven decision making.
• Excellent communication, presentation and influencing skills.
• Experience managing customer communication journeys and engagement strategies.
• A proactive, can-do attitude and willingness to take on challenges.
• 6+ years proven experience and a track record in digital product/portal management within FMCG environment.

Responsibilities

• Loyalty & Promotion Strategy: Design, manage and optimize loyalty and promotion to increase customer engagement, retention and digital adoption.
• Digital Commercial Calendar Management: Own and orchestrate the end-to-end digital commercial calendar, ensuring alignment across business priorities, campaigns and customer journeys.
• RVO Design & Execution: Develop and continuously optimize the RVO framework to maximize customer value and support business growth objectives.
• Campaign Deployment & Operations on PepsiConnect: Own the end-to-end implementation of all commercial programs on the PepsiConnect platform, ensuring accurate customer reflection, flawless execution and an optimal customer experience.
• Sales Transformation Engagement: Design and lead end-to-end incentive programs to engage sales teams, accelerate the transformation journey and ensure sustainable adoption through effective execution, performance tracking and impact analysis.
• ROI & Performance Analytics: Monitor initiative performance and conduct ROI analyses to optimize investments and improve commercial effectiveness.
• Marketing Activation Management: Lead the execution of digital marketing activations and customer engagement initiatives in collaboration with internal stakeholders.
• Communication & Content Strategy: Define and manage customer communication and content strategies to deliver a consistent, engaging and impactful customer experience.
• Cross-Functional Alignment: Ensure strong alignment between DX, PS, GTM, CD and commercial teams to deliver an integrated eB2B growth agenda.

Skills

English proficiency

Stakeholder mgmt

Cross-functional collab

Strategic thinking

Commercial acumen

Sales processes

Analytical skills

Customer negotiations

Transformation leadership

Change management

Incentive programs

Sales adoption

Agility

Data-driven decisions

Communication skills

Engagement strategies

Proactive attitude

Digital product management

FMCG experience

Education

Bachelor's degree in Business Administration, Marketing, Engineering or other relevant fields

Tools

Job description

PepsiCo Inc. in İstanbul is seeking an eB2B Commercial Activation & Loyalty Manager for a 24‑month term to lead loyalty, communications and commercial activation initiatives, establish the e-ordering RVO framework, and manage all customer communications to drive adoption, retention, digital growth and sustainable value creation, while aligning across DX, PS and commercial priorities.

Your responsibilities include designing loyalty strategies, managing the digital calendar, optimizing the RVO