Growth Product Manager

goadgo; Büyükçekmece; Presencial; TRY 3.002.000 - 5.503.000; Jornada completa

Descripción de la vacante

Masthub is seeking a growth-focused strategist to own the full growth cycle of our products, from acquisition to retention. You will analyze post-install funnels in Amplitude to identify bottlenecks, design experiments, and drive improvements that move metrics.

You’ll communicate insights clearly to product and engineering teams to guide what to build or optimize. You'll collaborate with a data-driven team, manage cross-channel campaigns on Meta, Google, and others, and push creative,

Formación

• 5+ years in Growth with post-install funnel analysis and retention.
• Hands-on experience managing Meta and Google ads campaigns.
• Strong analytics and attribution tool knowledge (Amplitude, Adjust).
• Ability to analyze funnel, retention, and conversion metrics.
• Experience designing and evaluating A/B tests.
• Strong English skills with US market understanding.

Responsabilidades

• Own the full 360° growth of a product and execute end-to-end user acquisition strategies.
• Manage and optimize user acquisition campaigns across Meta, Google, and other networks.
• Generate ideas, propose hypotheses, oversee execution, and provide feedback.
• Analyze in-app user behavior using Amplitude funnels to identify drop-offs.
• Turn insights into hypotheses and A/B tests to improve monetization and retention.
• Provide briefs to product/engineering translating insights into actions.
• Build dashboards, monitor insights, and scale campaigns to hit KPIs.
• Collaborate with product team to shape monetization strategies.
• Take on additional responsibilities and apply growth-hacking techniques.

Conocimientos

Growth analytics

Data analysis

AB testing

US market understanding

Communication

Herramientas

Amplitude

Adjust

Meta Ads

Google Ads

Descripción del empleo

At masthub, we build products that make life easier for both brands and users. We have three products:

goadgo — A Shopify-integrated affiliate marketing platform that connects US-based e-commerce brands with content creators. Brands can easily launch and manage influencer collaborations, track performance, and pay commissions, while content creators earn by promoting products they love.

Debato — An AI-powered debate and conflict resolution app. Two people (or a person vs. AI) present their arguments, and AI delivers its decision with a confidence score. Subscription-based and focused on the US market.

Zuzi — Users' personal AI styling assistant. It rates outfits, provides instant feedback, and recommends what to wear. Also subscription-based and focused on the US market.

We're a small, ambitious, data-driven team that moves fast. Here, you won't be a small cog in a huge machine—you'll own the growth of a product from end to end.

POSITION

At masthub, we're redefining the growth role. You won't just optimize campaigns; you'll analyze what users do inside the app, identify growth bottlenecks, and solve them. You'll own the entire journey from advertising to retention, using insights from data to clearly communicate to the product and engineering teams what needs to be built or improved.

Who You Are

• Comfortable working with data and passionate about understanding user behavior
• A self-starter who isn't afraid of failure and can figure things out independently
• Deeply curious about every aspect of growth—from campaigns to retention
• Takes ownership and doesn't give up until the goal is achieved
• A strong communicator who can clearly present analyses and guide the team
• Open to constructive feedback and committed to continuous self-improvement

What You'll Do

• Own the full 360° growth of a product and execute end-to-end user acquisition strategies
• Manage and optimize user acquisition campaigns across Meta, Google, and other advertising networks
• Generate creative ideas, propose hypotheses, oversee execution, and provide feedback
• Analyze in-app user behavior by digging into Amplitude funnels (onboarding, paywall, subscription, retention) to identify where and why users drop off
• Use data to answer questions like "Why aren't users paying?" and "Why are they churning?" and turn those insights into concrete hypotheses and A/B tests
• Provide clear briefs to the product and engineering teams, turning insights into actionable recommendations such as: "Users are dropping off here because of this—we should change this."
• Build dashboards, monitor insights, and ensure campaigns scale while achieving target KPIs
• Work closely with the product team to understand user motivations and shape effective monetization strategies
• Take on additional responsibilities to help grow the product. Be creative, think beyond performance marketing, and apply growth-hacking techniques outside the traditional playbook

What You'll Bring

• At least 5 years of experience in Growth; someone who has managed campaigns and also has deep experience analyzing post-install funnels and retention
• Hands-on experience managing Meta and Google advertising campaigns
• Strong knowledge of analytics and attribution tools such as Amplitude and Adjust
• Ability to analyze and interpret funnel, retention, and conversion metrics
• Experience designing and evaluating A/B tests
• Strong English skills with the ability to understand the US market and audience