Growth Marketing Manager - ASO/ASA & Mobile Growth

AppNation; Fatih; On-site; TRY 550,000 - 750,000; Full time

Benefits offered by this job

Private health insurance

Meal and commute support

Relocation support

Flexible working options

Job summary

AppNation in Marmara Bölgesi, Fatih, seeks a Marketing Manager with ASO/ASA expertise to drive growth for our AI-powered mobile products reaching millions worldwide.

You’ll own user acquisition end-to-end, combining performance marketing, ASO/ASA, creative insights, and product thinking to optimize paid and organic channels. Collaborate with Product, Creative, and Data teams, run experiments, and turn performance insights into measurable business impact.

Qualifications

• Proven experience in acquiring and scaling mobile app users across iOS and Android.
• Expertise in ASO/ASA to improve visibility and acquisition performance.
• Strong analytical skills to translate data into growth actions.

Responsibilities

• Lead and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other platforms.
• Own ASO and ASA strategies to improve visibility, conversion, and acquisition performance.
• Conduct keyword research and continuously optimize store metadata and keywords.
• Develop creative strategies with design teams and test assets to boost conversion.
• Collaborate with Design to create/store assets (screenshots, CPPs) for better conversions.
• Analyze acquisition performance using MMPs (AppsFlyer, Adjust) and metrics like ROAS/LTV/retention.
• Own the full acquisition funnel from install to subscription growth and monetization.
• Work with Product to translate marketing insights into better user experiences.

Skills

Growth marketing

ASO/ASA

Paid media management

Data-driven decision making

Cross-functional collaboration

English proficiency

Education

Bachelor's degree

Tools

AppsFlyer

Adjust

Apple Search Ads

Google Ads

Facebook/Meta Ads

TikTok Ads

AppTweak

App Radar

MobileAction

Job description

AppNation in Marmara Bölgesi, Fatih, seeks a Marketing Manager with ASO/ASA expertise to drive growth for our AI-powered mobile products reaching millions worldwide.

You’ll own user acquisition end-to-end, combining performance marketing, ASO/ASA, creative insights, and product thinking to optimize paid and organic channels. Collaborate with Product, Creative, and Data teams, run experiments, and turn performance insights into measurable business impact.