Growth Marketing Deputy Manager

MetLife México; Fatih; Vor Ort; TRY 50.000 - 70.000; Vollzeit

Benefits dieser Stelle

Private health insurance

Life insurance

Employer pension plan

Meal allowance

Transportation allowance

Work from home allowance

Cultural Heritage Day off

School report day leave

Zusammenfassung

A global insurance firm in Turkey is seeking a Growth Marketing Deputy Manager to enhance its digital growth initiatives. This role requires owning digital acquisition projects, optimizing sales funnels, and collaborating closely with various teams to achieve business objectives. The ideal candidate has at least 6 years of experience in growth marketing, strong analytical skills, and is adept at driving performance improvements through data insights. Benefits include private health insurance, pension plans, and allowances for transport and meals.

Qualifikationen

• At least 6 years of experience in a growth marketing role.
• Strong hands-on experience with paid media and funnel optimization.
• Proactive mindset with collaboration and communication skills.

Aufgaben

• Own and optimize digital acquisition initiatives.
• Design and run A/B testing activities.
• Analyze digital sales funnels and implement improvements.
• Manage remarketing and lifecycle journeys.
• Track and interpret key growth KPIs and share insights.
• Collaborate with various teams for execution.

Kenntnisse

Growth marketing

Digital acquisition

Performance marketing

Conversion optimization

Data analysis

Ausbildung

Bachelor’s degree in Marketing, Business, Economics, or Engineering

Tools

Google Ads

Meta Ads

Jobbeschreibung

At MetLife Turkey, we are looking for a Growth Marketing Deputy Manager to help accelerate our digital growth journey. This is a hands‑on, individual contributor role for an experienced growth marketer who enjoys owning initiatives, running experiments, and turning insights into tangible business results.

In this role, you will play a key part in growing digital sales for Life, Personal Accident, Health, and BES products by improving acquisition performance, optimizing conversion funnels, and building smarter lifecycle journeys. Guided by our purpose – always with you, building a more confident future – and our New Frontier strategy, you will work closely with cross‑functional teams to design, test, and scale impactful growth initiatives in a dynamic, data‑driven environment.

Key Responsibilities

• Own and optimize digital acquisition initiatives across Google, Meta, and other relevant platforms, continuously improving performance and efficiency.
• Design and run CRO and experimentation activities, including A/B tests on landing pages, messaging, value propositions, and trust signals.
• Analyze end‑to‑end digital sales funnels, identify drop‑offs, and implement conversion improvements aligned with compliance requirements.
• Build and manage remarketing and lifecycle journeys (email, SMS, WhatsApp) covering abandonment, follow‑ups, onboarding, activation, and cross‑sell opportunities.
• Track and interpret key growth KPIs such as CAC, CVR (lead‑to‑bind), ROAS, and drop‑off rates, and share insights with relevant stakeholders.
• Collaborate closely with Marketing, Product, IT, CX, Call Center, RevOps, Legal/Compliance, and Bancassurance teams to ensure smooth and consistent execution.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field.
• At least 6 years of experience in growth marketing, digital acquisition, performance marketing, or conversion optimization roles.
• Strong hands‑on experience with paid media, funnel optimization, analytics, and experimentation frameworks.
• Solid analytical skills with the ability to turn data into clear insights, hypotheses, and actionable recommendations.
• A proactive, ownership‑driven mindset with strong collaboration and communication skills.

Preferred Qualifications

• Experience in regulated industries such as insurance, banking, or financial services.
• Familiarity with SEO fundamentals, lifecycle marketing, CRM journeys, or assisted digital sales models.
• Curiosity, adaptability, and a strong experimentation mindset with a passion for continuous improvement.

Benefits We Offer

Our benefits are designed to care for your holistic well‑being with programs for physical and mental health, financial wellness, and support for families.

We offer private health insurance for you and your family, life insurance, employer pension plan, meal and transportation allowance, as well as a work from home allowance. We also provide a cultural Heritage Day off, and “back to school” and “school report day” leaves and much more!