Growth Manager MENAT+

Lever, Inc.; Fatih; Hybrid; TRY 2,957,000 - 4,436,000; Full time

Job summary

Spotify in Istanbul offers a Growth Manager role within the SAMEA Growth team. You will own growth initiatives across MENAT+ markets and shape how Premium scales through CRM, lifecycle campaigns, and paid media collaborations.

This is a hands-on role requiring experimentation, ownership, and cross-functional collaboration across Marketing, Product, Data, and Commercial teams. You will work with analytics, CRM tools, and experimentation frameworks, applying insights to improve acquisition,

Qualifications

• 4+ years of experience in growth marketing within a consumer-focused digital business.
• Hands-on experience delivering CRM, lifecycle and multi-channel campaigns.
• Ability to design and evaluate A/B tests and translate results into actions.
• Familiar with metrics such as LTV, CAC and gross margin; strong analytical mindset.

Responsibilities

• Own execution of Premium growth initiatives across selected MENAT+ markets.
• Plan, build, and deliver CRM and lifecycle campaigns across email, push and in-app messaging.
• Identify opportunities to improve acquisition, conversion and retention through data analysis.
• Collaborate with Marketing, Music and local teams to bring Premium to life via paid media and campaigns.
• Partner with paid media teams to manage digital campaigns across social channels.
• Design, run, and evaluate A/B tests; translate results into practical recommendations.
• Work with Product, Data Science, and Payments teams to test capabilities and guide priorities.
• Track performance and contribute to growth playbooks; leverage AI tools where helpful.

Skills

Growth marketing

CRM campaigns

A/B testing

Analytics platforms

SQL

English

Arabic

Turkish

Job description

We're looking for a Growth Manager to join Spotify's SAMEA Growth team within Markets and Subscriptions. You'll help more listeners discover, choose, and stay with Spotify Premium across the Middle East, North Africa, Turkey, Pakistan, and CIS markets (MENAT+).

Working closely with local market teams and colleagues across Marketing, Product, Data, and Commercial, you'll turn growth opportunities into campaigns, experiments, and measurable results. Our team combines local market knowledge, creativity, and data to build meaningful listener experiences and grow Premium subscriptions.

This is a hands on role for someone who enjoys bringing ideas to life, learning through experimentation, and making things happen. You'll take ownership of growth initiatives across multiple markets, from planning and execution to performance analysis and optimisation, helping shape how Spotify Premium grows across a diverse and dynamic region.

What You’ll Do

• Own the execution of Premium growth initiatives across selected MENAT+ markets, contributing to subscriber and revenue growth.
• Plan, build, and deliver customer relationship management (CRM) and lifecycle campaigns across email, push notifications, and in-app messaging, from initial brief through launch and optimisation.
• Identify opportunities to improve acquisition, conversion, and retention by analysing listener behaviour, campaign performance, and subscription trends.
• Partner with Marketing, Music, and local market teams to bring Premium to life through paid media, artist collaborations, cultural moments, and locally relevant campaigns.
• Collaborate with paid media teams and agencies to deliver effective digital campaigns across social and other channels, managing timelines, briefs, and budgets.
• Design, execute, and evaluate A/B tests across owned and paid channels, translating results into practical recommendations and future growth opportunities.
• Work with Product, Data Science, and Payments teams to identify growth opportunities, test new capabilities, and build evidence that informs product priorities.
• Track performance, communicate insights, and contribute to business cases and shared growth playbooks, using AI-powered tools where relevant to improve analysis, planning, and execution.

Who You Are

• You bring 4+ years of experience in growth marketing, digital marketing, or a related field within a consumer-focused digital business.
• You have hands‑on experience building and delivering CRM, lifecycle, and digital marketing campaigns across multiple channels, with a strong understanding of the customer journey.
• You know how to design and evaluate A/B tests, interpret results, and turn insights into meaningful improvements.
• You understand how acquisition, conversion, and retention contribute to subscription growth, and you're familiar with metrics such as customer lifetime value, subscriber acquisition cost, and gross margin.
• You are confident working with analytics platforms, CRM tools, and experimentation frameworks. Experience with SQL and subscription-based businesses would be valuable.
• You are organised and comfortable managing multiple priorities, taking ownership of delivery, identifying challenges early, and finding practical solutions.
• You enjoy collaborating with people across different functions and markets, communicate clearly, and bring curiosity, creativity, and a willingness to learn. You're also comfortable using AI tools to support your work.
• You communicate effectively in English and are proficient in Arabic or Turkish. Knowledge of both languages, or additional proficiency in French, would be an advantage.

Where You’ll Be

• This role is based in Istanbul.

• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.