Brand Manager

Beyaz Kağıt; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Beyaz Kağıt, a leading Turkish FMCG company, seeks an experienced Brand Manager to shape the company’s marketing strategy and product plans. You will oversee development, launches, and coordination with R&D, sales, and trade marketing to drive growth.

Ideal candidates have 4–6 years in brand management in FMCG, a university degree (Bachelor/Master), strong leadership, market analysis capabilities, and English fluency. Travel willingness and MS Office proficiency are required.

Qualifications

• Bachelor’s / Master’s degree from a reputable university
• 4-6 years of full-time brand management & marketing experience in FMCG
• Experienced in analyzing and drawing conclusions from market & consumer research reports
• Be a dynamic & good team player with ambition to drive results
• Strong leadership, presentation and communication skills
• Fluency in English; other languages are a plus
• Proficiency in MS Office applications
• Willingness to travel
• 3-5 years of work experience with long-term internship in FMCG marketing

Responsibilities

• Contributes to the development of short and long term business strategy and marketing plans for the company
• Takes an active role in creating and implementing brand and product management strategies
• Manages all development processes of marketing mix including new product development and launches with new packaging, collaborating with R&D
• Manages ATL and BTL marketing initiatives
• Develops new product and brand ideas with the team
• Coordinates launches/relaunches and agency/supplier relations
• Tracks and analyzes brand/product performance and market trends
• Monitors market dynamics, sales volumes, market share, and competitive activity
• Prepares and executes marketing plans in collaboration with sales and trade marketing teams

Skills

Brand management

Marketing experience

Market research analysis

Leadership

Communication

English fluency

Analytical thinking

Team player

Travel willingness

Problem solving

Team collaboration

Education

Bachelor/Master degree

Tools

MS Office

Job description

Beyaz Kağıt, the manufacturer of the Asperox, Peros, and Sparx brands, is one of Türkiye’s leading fast-moving consumer goods companies. It operates on a global scale, backed by a strong brand portfolio, high production capacity, and an export network reaching approximately 90 countries.

Established in 2005, Beyaz Kağıt develops solutions centered on consumer needs, driven by a robust R&D approach, an innovative product portfolio, and a focus on sustainable growth. Continuing to create value in the sector through its integrated production infrastructure and sustainability-oriented investments, the company steadfastly pursues its growth in both Turkish and international markets.

• Bachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
• At least 4 - 6 years of full-time brand management & marketing experience in FMCG companies
• Experienced in analyzing and drawing conclusions market & consumer research reports
• Be a dynamic & good team player, ambition to drive and create successful results
• Strong leadership, presentation and communication skills, creative and innovative personality
• Strong awareness, understanding and knowledge of the market & consumer & shopper reports & insights
• Multitasking & problem solving & strong analytical thinking
• Fluency in English both written and spoken, other languages will be asset
• Proficiency in MS Office applications
• No restriction to travel
• Having 3-5 years of work experience with long-term internship in the marketing department in the FMCG sector

About Job

• Contributes to the development of short and long term business strategy and marketing plans of the company
• Takes an active role in creation and implementation of brand & product management strategies,
• Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team.
• Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
• Develops new product & brand ideas with team
• Coordinates all the launch / relaunch and 3rd party agency & supplier relations
• Tracks and analyses brand / product performance and trends in terms of company business targets
• Monitors and analyses market dynamics, sales volumes, market share trends and competitive activities
• Prepares, presents and executes marketing plans under his/her responsibility.
• Works with closely with sales, trade marketing, R&D teams