Brand Marketing Lead - Growth, Campaigns & Hybrid Ready

Emlakjet; Fatih; Hybrid; TRY 300,000 - 420,000; Full time

Benefits offered by this job

Birthday and pet care leave

Transportation support and meal card

Flexible and hybrid working (based on 

Remote support package for remote

Remote support package for remote

Job summary

Emlakjet is seeking an experienced Brand Marketing Manager to shape and execute our brand strategy across ATL, BTL and digital channels. You will partner with Sales, Product and cross-functional teams to deliver cohesive messaging and drive growth.

The role requires 5–7 years in brand marketing, leadership experience, and strong media planning, budgeting and KPI analytics. Hybrid work and travel as needed are supported in this dynamic proptech environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics or related field.
• 5–7 years in brand marketing with leadership experience.
• Experience mentoring a marketing team.
• Proven brand strategy development and execution.
• Hands-on media planning and budget management.
• Knowledge of ATL, BTL, digital marketing and integrated comms.
• Experience managing agencies and cross-functional projects.
• Strong KPI analytics and data-driven decisions.
• Excellent leadership and communication skills.
• Highly organized and proactive; no travel restrictions.

Responsibilities

• Develop and execute the company's brand strategy in line with business objectives.
• Define and lead the annual and quarterly brand marketing roadmap, ensuring alignment with priorities.
• Lead planning, execution and optimization of integrated campaigns across ATL, BTL and digital channels.
• Manage media planning and buying processes, budget allocation and ROI.
• Oversee relationships with creative, media, PR and production agencies within budget and timelines.
• Lead corporate events, sponsorships, activations and field marketing to boost awareness.
• Monitor KPIs, market trends and insights; provide actionable recommendations.
• Manage the brand marketing budget and optimize resource use for ROI.
• Collaborate with Sales, Product and cross-functional teams for consistent brand voice.
• Lead, mentor and develop the Brand Marketing team with clear objectives.
• Travel when required to support events and campaigns.

Skills

Brand marketing

Leadership

Strategic thinking

Budget management

Communication

Project coordination

Education

Bachelor's degree in Marketing

Job description

Emlakjet is seeking an experienced Brand Marketing Manager to shape and execute our brand strategy across ATL, BTL and digital channels. You will partner with Sales, Product and cross-functional teams to deliver cohesive messaging and drive growth.

The role requires 5–7 years in brand marketing, leadership experience, and strong media planning, budgeting and KPI analytics. Hybrid work and travel as needed are supported in this dynamic proptech environment.