We are seeking an E-Commerce Manager for a leading international company operating in the power tools and equipment industry. Reporting directly to the General Manager Türkiye, this role will take full ownership of the company’s local e-commerce business — leading the growth agenda across major digital platforms, strengthening both Vendor and B2C Marketplace models, and driving sustainable revenue and profitability.
Role Purpose:
The E-Commerce Manager will be responsible for accelerating the company’s digital commercial growth in Türkiye, combining hands‑on marketplace leadership with strong commercial ownership and analytical discipline.
Working closely with the local leadership team and international headquarters, the role will translate global e-commerce strategies and best practices into locally relevant initiatives while owning execution and business results across key digital platforms.
Key Responsibilities:
- Lead and execute the e-commerce strategy and growth agenda in Türkiye, with clear ownership of revenue, profitability and channel performance.
- Own the company’s commercial presence and performance across all major e-commerce platforms.
- Manage and further develop both Vendor Business and B2C Marketplace models, driving sales, visibility, conversion and profitability.
- Build and manage relationships with key e-commerce platforms and marketplace partners, leading commercial negotiations and joint business initiatives.
- Develop and execute pricing, promotional and campaign strategies across digital channels, balancing growth with profitability.
- Monitor sales, traffic, conversion, pricing, promotional effectiveness and other key e-commerce performance indicators.
- Identify new commercial opportunities, platform capabilities and growth initiatives to accelerate online sales and strengthen digital market presence.
- Translate performance data and marketplace insights into actionable commercial priorities and initiatives.
- Collaborate closely with Sales, Marketing, Supply Chain and Finance to ensure effective execution across the full e-commerce value chain.
- Work closely with international teams to adapt global e-commerce strategies, capabilities and best practices to the Turkish market.
Must-Have Qualifications:
- Minimum 5 years of experience in e-commerce, marketplaces or digital sales.
- Strong hands‑on experience managing commercial performance across major e-commerce platforms.
- Proven experience in both Vendor Business and B2C Marketplace business models.
- Strong understanding of marketplace management, online sales, pricing, promotions, conversion and e-commerce performance metrics.
- Demonstrated ability to take ownership of commercial results and drive both growth and profitability.
- Experience managing relationships and commercial activities with external e-commerce and marketplace partners.
- Strong analytical capabilities with the ability to translate data into commercial actions and priorities.
- Ability to work effectively across functions and within an international organisation.
- Fluent command of English is a must.
Nice-to-Have Qualifications:
- Experience within power tools, consumer durables, home improvement, electronics or other product-driven industries.
- Previous experience working within a multinational organisation and collaborating with regional or global e-commerce teams.
- Exposure to building or scaling an e-commerce business in a high-growth environment.
Key KPIs:
- E-commerce revenue growth and contribution to overall business performance.
- Profitability across Vendor and B2C Marketplace channels.
- Sales, traffic and conversion performance across key platforms.
- Pricing and promotional effectiveness.
- Online visibility and digital shelf performance.
- Marketplace partner performance and execution quality.
- Delivery of the local e-commerce growth roadmap and strategic initiatives.
Rainmaker Note: This is a high-impact opportunity for an e-commerce leader who combines hands‑on marketplace expertise with the commercial ownership required to shape and accelerate the digital growth agenda of an international business in Türkiye.