E-Commerce Manager

MR DIY Türkiye; Arnavutköy; On-site; TRY 600,000 - 1,000,000; Full time

Job summary

MR.DIY Türkiye is seeking an experienced E-Commerce Manager to join its growing Digital Commerce organization. This role will support the launch of the company's e-commerce channel, manage day-to-day online operations, and drive improvements in the customer experience across the website and mobile app.

You will also coordinate campaigns and content, ensuring data accuracy and collaborating with cross-functional teams to optimize performance across digital channels.

Qualifications

• Bachelor's degree in Business Administration, Engineering, Marketing or other relevant disciplines.
• 8-10 years of hands-on experience in website and/or mobile application e-commerce operations.
• multi-category retail e-commerce experience is essential.
• Previous experience in home improvement, discount retail, chain retail, or other large-scale retail organizations is highly preferred.
• Proven experience managing high-volume online retail operations through website and mobile applications.
• Experience working with large product assortments and high-SKU environments.
• Experience managing high-traffic e-commerce platforms and major promo events.
• Hands-on experience with different e-commerce platforms and CMS.

Responsibilities

• Manage the day-to-day operations of MR.DIY Türkiye's e-commerce website and mobile application.
• Collaborate with internal and external stakeholders during the implementation of the digital commerce platform.
• Continuously optimize the customer journey and user experience across web and mobile channels.
• Monitor and improve the homepage, category, listing and product detail pages performance.
• Coordinate the execution of campaigns, seasonal activities, product launches and the commercial calendar across digital channels.
• Ensure the accuracy of product content, images, pricing, inventory and promotions.
• Identify opportunities to improve on-site search, filtering, sorting and navigation.
• Work closely with UX/UI, Marketing, CRM, IT, Category Management and Operations teams.
• Monitor website and mobile application performance using Google Analytics, Search Console, Firebase and other analytics tools.
• Analyze key e-commerce KPIs and recommend improvement actions.
• Support A/B testing initiatives and CRO projects.
• Coordinate operational activities with agencies, technology partners and external vendors.
• Prepare regular business performance reports and provide actionable insights.
• Manage and develop end-to-end eComm merchandising process.

Skills

Analytical thinking

Stakeholder management

Cross-functional collaboration

English communication

UX/UI understanding

CRO/SEO

Data-driven decisions

Fast-paced environment

Education

Bachelor's degree in Business Administration, Engineering, Marketing or relevant discipline

Tools

Google Analytics

Search Console

Firebase

Looker Studio

Power BI

Job description

MR.DIY first opened its doors in July 2005 as a small hardware store on Jalan Tuanku Abdul Rahman in Kuala Lumpur, Malaysia. Today, with more than 4000 stores worldwide, MR.DIY has expanded its store network in Europe for the first time with Malaysia, Singapore, Thailand, Brunei, Indonesia, Philippines, Cambodia, India, Spain and now Turkey is the most widespread Construction Market and It aims to become one of the Home Goods retailers.

Most MR.DIY stores encompass about average 10,000 square feet per store, providing a comfortable and wholesome family shopping experience. MR.DIY serves more than 188 million customers yearly at all its stores worldwide.

MR.DIY stores offer a wide selection of — approximately 18,000 SKUs — across 5 major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising amongst others toys, car accessories, jewellery, and cosmetics).

The company strives to always put customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality, and value-for-money, holding true to the company motto: “ALWAYS LOW PRICES”.

E-Commerce Manager

MR.DIY Türkiye is looking for an experienced E-Commerce Manager to join its growing Digital Commerce organization.

This role will be responsible for supporting the launch of the company's e-commerce channel, managing day-to-day online operations, enhancing the customer experience across the website and mobile application, coordinating campaign and content execution, and driving continuous improvements in digital commerce performance.

The successful candidate will play an active role throughout the establishment of the digital commerce organization and will be responsible for executing operational activities and cross-functional coordination in line with the defined project roadmap and business objectives.

Key Responsibilities:

• Manage the day-to-day operations of MR.DIY Türkiye's e-commerce website and mobile application.
• Collaborate with internal and external stakeholders throughout the implementation of the digital commerce platform.
• Continuously optimize the customer journey and user experience across both web and mobile channels.
• Monitor and improve the commercial performance of the homepage, category pages, product listing pages and product detail pages.
• Coordinate the execution of campaigns, seasonal activities, product launches and the commercial calendar across digital channels.
• Ensure the accuracy of product content, images, pricing, inventory and promotional information.
• Identify opportunities to improve on-site search, filtering, sorting and navigation experience.
• Work closely with UX/UI, Marketing, CRM, IT, Category Management and Operations teams.
• Monitor website and mobile application performance using Google Analytics, Search Console, Firebase and other analytics tools.
• Analyze key e-commerce KPIs including traffic, conversion rate (CVR), average order value (AOV), revenue, cart abandonment, product views and other commercial metrics, and recommend improvement actions.
• Support A/B testing initiatives and Conversion Rate Optimization (CRO) projects.
• Coordinate operational activities with agencies, technology partners and external vendors.
• Prepare regular business performance reports and provide actionable insights and recommendations.
• Manage and develop end-to-end eComm merchandising process

Qualifications:

• Bachelor's degree in Business Administration, Engineering, Marketing or other relevant disciplines.
• 8-10 years of hands-on experience in website and/or mobile application e-commerce operations.
• multi-category retail e-commerce is essential.
• Previous experience in home improvement, discount retail, chain retail, or other large-scale retail organizations is highly preferred.
• Proven experience managing high-volume online retail operations through website and mobile applications.
• Experience working with large product assortments and high-SKU environments.
• Experience managing high-traffic e-commerce platforms and major commercial events such as seasonal campaigns, Black Friday or other large promotional periods.
• Hands-on experience with different e-commerce platforms and Content Management Systems (CMS).
• Proficient in Google Analytics, Search Console, Firebase, Looker Studio and/or Power BI.
• Good understanding of UX/UI principles, CRO, SEO, CRM and digital commerce best practices.
• Strong analytical thinking, problem-solving and data-driven decision-making skills.
• Excellent communication, stakeholder management and cross-functional collaboration skills.
• Able to thrive in a fast-paced, dynamic and rapidly changing business environment.
• Good command of written and spoken English.
• Be part of one of Türkiye's fastest-growing international retail brands and contribute to one of our most exciting digital transformation initiatives.
• Play a key role in building and shaping our e-commerce organization from the ground up, with the opportunity to make a direct impact on its success.
• Take on a strategic position within the team responsible for developing and enhancing our website and mobile app experience.
• Join a dynamic, fast-paced organization that values agility, collaboration, and continuous improvement.
• Work cross-functionally with IT, Marketing, Operations, and Logistics teams on high-impact, multidisciplinary projects.
• Gain hands-on experience managing digital commerce operations within a large-scale retail business with an extensive product portfolio and high transaction volumes.
• Thrive in a data-driven environment where your insights and decisions directly influence business performance and customer experience.
• Enjoy continuous learning, career development, and opportunities to take on new challenges within a rapidly growing organization.
• Experience the best of both worlds by combining the global vision of an international brand with the agility and entrepreneurial spirit of our Türkiye organization.
• Be part of a workplace where innovation is encouraged, initiative is recognized, and your contributions make a real difference.