E-Commerce Performance Marketing Executive

High5; Fatih; Hybrid; TRY 350,000 - 550,000; Full time

Job summary

HIGH5 is seeking an E-Commerce Performance Marketing Executive to drive digital campaigns across Google Ads, Meta Ads, and related channels. You will manage budgets, optimize performance, and collaborate with agencies and internal teams to maximize ROAS and conversions.

The role requires 5+ years in performance marketing, strong English, and a solid grasp of GA4, SEO, SEM, and retargeting. Join a brand expanding across sports and lifestyle categories with data-driven growth goals.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum 5 years of Performance Marketing experience, preferably in retail/e-commerce.
• Strong command of written and spoken English, with expertise in Google Ads, Meta Ads, and GA4.

Responsibilities

• Plan and execute digital performance marketing campaigns aligned with HIGH5’s brand, e-commerce sales, and growth objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, and other digital performance channels.
• Oversee budgets and relationships with agencies for Performance Marketing, SEO, and Analytics.
• Analyze ROAS, revenue, conversion rate, CPA, CAC, and other metrics to optimize media investments.
• Provide regular reporting on traffic, campaigns, and product performance using analytics platforms.
• Develop audience and campaign strategies to drive new customer acquisition and retargeting activities.
• Collaborate with CRM, e-commerce, product, and marketing teams to align performance marketing with the customer journey.
• Stay up to date with digital advertising technologies and industry trends.

Skills

Google Ads

Meta Ads

GA4

SEO

SEM

Retargeting

Analytics

Budget Management

English Proficiency

Education

Bachelor's degree in a relevant field

Job description

HIGH5 is an innovative brand offering premium sports and lifestyle solutions for individuals who embrace an active lifestyle. Beyond its products, HIGH5 brings sports to the center of everyday life through expert guidance, immersive experience areas, and a community-driven approach.

Offering a wide range of products across running, fitness, yoga, trekking, HYROX, and everyday athleisure categories, HIGH5 creates a multidimensional customer experience through its innovative store concept, technology-integrated experience areas, and expert teams.

HIGH5 was brought to life with the strong retail expertise and vision of Olka Group, one of Türkiye’s leading sports and lifestyle retail groups. Backed by Olka Group’s omnichannel vision and operational strength, HIGH5 sets a new standard for an innovative, integrated, and seamless sports retail experience.

We are looking for an “E-Commerce Performance Marketing Executive” to join the HIGH5 team, with the following qualifications:

• Bachelor’s degree in a relevant field,
• Minimum 5 years of experience in Performance Marketing, preferably within the retail, e-commerce, sports, or lifestyle industries,
• Good command of written and spoken English,
• Strong knowledge of Google Ads, Meta Ads, and Google Analytics 4 (GA4),
• Hands-on experience with SEO, SEM, retargeting, and digital advertising models,
• Strong understanding of key e-commerce and performance metrics such as ROAS, conversion rate, revenue, CPA, and CAC,
• Experience in digital media budget and agency management,
• Strong reporting and analytical skills,
• Analytical mindset with a strong focus on results and sales performance.

Key Responsibilities

• Plan and execute digital performance marketing campaigns aligned with HIGH5’s brand, e-commerce sales, and growth objectives,
• Manage and optimize campaigns across Google Ads, Meta Ads, and other digital performance channels,
• Manage relationships with Performance Marketing, SEO, and Analytics agencies and oversee related budgets,
• Analyze and optimize digital media investments based on ROAS, revenue, conversion rate, customer acquisition, and cost metrics,
• Monitor the performance of all traffic channels and provide regular reporting through relevant analytics platforms,
• Analyze campaign, category, and product performance and develop actionable strategies to increase sales and conversion rates,
• Develop audience and campaign strategies to drive new customer acquisition and retargeting activities,
• Collaborate closely with CRM, e-commerce, product, and marketing teams to ensure performance marketing activities are aligned with the overall customer journey and commercial objectives,
• Take an active role in SEO initiatives and monitor activities aimed at improving organic traffic and sales performance,
• Stay up to date with digital advertising technologies, platform developments, and industry trends, and identify new opportunities to continuously improve performance.