Senior E‑commerce Performance Marketing Lead

High5; Fatih; Hybrid; TRY 350,000 - 550,000; Full time

Job summary

HIGH5 is seeking an E-Commerce Performance Marketing Executive to drive digital campaigns across Google Ads, Meta Ads, and related channels. You will manage budgets, optimize performance, and collaborate with agencies and internal teams to maximize ROAS and conversions.

The role requires 5+ years in performance marketing, strong English, and a solid grasp of GA4, SEO, SEM, and retargeting. Join a brand expanding across sports and lifestyle categories with data-driven growth goals.

Qualifications

• Bachelor’s degree in a relevant field.
• Minimum 5 years of Performance Marketing experience, preferably in retail/e-commerce.
• Strong command of written and spoken English, with expertise in Google Ads, Meta Ads, and GA4.

Responsibilities

• Plan and execute digital performance marketing campaigns aligned with HIGH5’s brand, e-commerce sales, and growth objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, and other digital performance channels.
• Oversee budgets and relationships with agencies for Performance Marketing, SEO, and Analytics.
• Analyze ROAS, revenue, conversion rate, CPA, CAC, and other metrics to optimize media investments.
• Provide regular reporting on traffic, campaigns, and product performance using analytics platforms.
• Develop audience and campaign strategies to drive new customer acquisition and retargeting activities.
• Collaborate with CRM, e-commerce, product, and marketing teams to align performance marketing with the customer journey.
• Stay up to date with digital advertising technologies and industry trends.

Skills

Google Ads

Meta Ads

GA4

SEO

SEM

Retargeting

Analytics

Budget Management

English Proficiency

Education

Bachelor's degree in a relevant field

Job description

HIGH5 is seeking an E-Commerce Performance Marketing Executive to drive digital campaigns across Google Ads, Meta Ads, and related channels. You will manage budgets, optimize performance, and collaborate with agencies and internal teams to maximize ROAS and conversions.

The role requires 5+ years in performance marketing, strong English, and a solid grasp of GA4, SEO, SEM, and retargeting. Join a brand expanding across sports and lifestyle categories with data-driven growth goals.