SEO Product Manager

Hepsiburada (NASDAQ: HEPS); Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

Hepsiburada is seeking an experienced SEO Product Leader to define and execute a data-driven SEO roadmap. You will collaborate with SEO, product, UX, analytics, and engineering teams to optimize the user journey and growth opportunities.

The role emphasizes strong communication, strategic vision, and cross-functional leadership across a fast-paced e-commerce platform. Ideal candidates bring 5+ years in product or tech management, familiarity with Agile, and a track record delivering

Qualifications

• 5+ years of product management or tech management experience.
• Strong technical ability with a focus on data-driven products.
• Knowledge of agile development methodologies and tools.
• Ability to define and communicate product vision to stakeholders.
• Excellent command of English.
• Experience with web and SEO projects is a plus.
• Analytical and methodical problem-solver with measurable impact.

Responsibilities

• Define the SEO product vision, strategy, and roadmap with the SEO team.
• Act as a key tech team member shaping product strategies according to the company vision.
• Manage the SEO product roadmap with clear targets and metrics.
• Collaborate with SEO, product, UX, and product owner teams.
• Focus on the SEO user journey and growth opportunities.
• Support personal development of lead product owners.
• Contribute to the overall Hepsiburada roadmap.
• Understand and represent user needs.
• Monitor market trends and develop competitive analyses.
• Define and communicate a product vision and align stakeholders.
• Prioritize features and capabilities.
• Work with UX/Design and Analytics teams closely.
• Use data to inform priorities and present trade-offs to stakeholders.
• Coordinate with engineering, growth, marketing, and operations to meet business cases and customer satisfaction goals.

Skills

SEO

Product management

Agile

Data-driven

English proficiency

Analytical thinking

Communication

Decision making

Creative thinking

Job description

At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses. With Türkiye’s and the region's largest Smart Operations Center, industry-leading R&D initiatives, and innovative solutions, we contribute significantly to the growth of the e-commerce ecosystem. For the past two years, we have proudly held the title of Türkiye's most recommended e-commerce platform.

Through our innovative services like HepsiJET, Hepsipay, HepsiLojistik, HepsiAd, and Hepsiburada Global, we create value for all our stakeholders. Committed to harnessing technology for social benefit, our “Technology Empowerment for Women Entrepreneurs” program has connected thousands of women entrepreneurs with e-commerce, supporting their growth. Our goal is to leverage digitalization and e-commerce to enable greater economic participation.

With 25 years of experience driven by innovation and entrepreneurship, we proudly continue our journey as “Türkiye’s Hepsiburada” and the first and only Turkish company representing Türkiye and listed on NASDAQ, the world's leading technology exchange.

For our colleagues, we offer a work environment that supports creating together and adding more meaning to our work. As a team full of opportunities, we are happy to develop, produce and succeed together.

If you want to be part of a team that creates value for everyone and improves people’s livesthrough innovative products and services—and contribute to exciting success stories—the future starts here.

Your Responsibilities

• Defining the SEO product vision, strategy, and roadmap based on collaboration with SEO team
• Acting as a key member of the technology team in developing product strategies for the business according to company vision
• Managing the SEO product roadmap with target and key metrics that the teams can achieve
• Working closely with SEO, product teams, UX teams, product owner leads & product owners
• Fully focusing on SEO user journey and identifying growth opportunities
• Being responsible for the personal development of the lead product owners
• Contributing the Hepsiburada overall roadmap
• Understanding and representing user needs
• Monitoring the market and developing competitive analyses
• Defining a vision for a product
• Aligning stakeholders around the vision for the product
• Prioritizing product features and capabilities.
• Collaborating closely with UX/Design & Analytics teams
• Using data to inform team priorities and decision making and presenting trade-offs to stakeholders
• Working closely with engineering, growth, commercial, marketing and supporting to ensure business case and customer satisfaction goals are met

Our Requirements

• Having a strong technical ability and experience as a Product Person, ideally in a data capacity in an e-commerce or related field
• 5+ years of experience in product management or technology management roles
• Knowledge of agile development methodologies and tools
• Having a proven track record of delivering successful, data-oriented products
• Being able to define and communicate product vision or strategy to others
• Having excellent command of English
• Having been involved in web and SEO projects is a plus
• Being highly analytical and methodical in approach to problem solving, with a track record in developing methodologies to measure the delivery of technology products that drive better decisions and understanding
• Having excellent communication skills and being able to communicate with the business at all levels
• Having excellent decision making, communication and problem-solving skills
• Having the desire to work in a fast-paced and creative environment
• Being able to get valuable insight, prioritize the insights and take action accordingly
• Being a creative thinker, confident and able to express complex ideas in an articulate, concise manner