Senior Digital Media Director — Strategy & Performance

Dentsu International Americas, LLC; Fatih; On-site; TRY 1,200,000 - 2,000,000; Full time

Job summary

Dentsu is seeking a Digital Director to set the digital media direction across the Istanbul account, aligning investment with client objectives and delivery against brand and performance outcomes. You will provide senior leadership across digital planning, data, activation and performance teams, acting as the main client partner for digital strategy and investment...

You will shape the agenda with Strategy Leads, own investment decisions across campaigns and markets, and lead senior client

Qualifications

• 10+ years of experience in digital media strategy, planning and investment
• Proven leadership of major client accounts
• Strong understanding of digital ecosystems, audience planning, platform roles and investment strategy
• Deep understanding of digital measurement and analytics

Responsibilities

• Shape the digital agenda with Strategy Leads and translate business challenges into digital priorities
• Set the overall digital media strategy across the account and align with objectives
• Own digital investment strategy across campaigns and markets
• Provide senior oversight of digital plans and ensure investments are effective and commercially sound
• Ensure digital activity covers the full consumer journey from brand to performance
• Lead client discussions and digital recommendations as the primary escalation point
• Drive collaboration across planning, performance, activation, data, strategy and specialist teams
• Build relationships with platforms, technology partners and media owners
• Use commercial judgement to maximise digital investment
• Set standards for digital planning, governance and best practice
• Lead and develop the digital team including Digital Experience Managers and Performance Managers
• Support senior account leadership on scope, resourcing and structure
• Stay ahead of platform developments to influence the client’s digital strategy

Skills

Digital strategy

Leadership

Client management

Stakeholder communication

Negotiation

Team development

Digital measurement

Analytics

Job description

Dentsu is seeking a Digital Director to set the digital media direction across the Istanbul account, aligning investment with client objectives and delivery against brand and performance outcomes. You will provide senior leadership across digital planning, data, activation and performance teams, acting as the main client partner for digital strategy and investment...

You will shape the agenda with Strategy Leads, own investment decisions across campaigns and markets, and lead senior client