Senior Digital Media Strategy Director

dentsu; Pendik; On-site; TRY 900,000 - 1,500,000; Full time

Job summary

Dentsu in Istanbul seeks a Digital Director to set the digital media direction across the account, aligning strategy, investment and activation with client objectives to drive brand, consideration and performance outcomes.

You will lead digital planning, performance, data and activation teams, acting as the key client partner and setting standards for governance, measurement, and best practice across the team.

Qualifications

• 10+ years of experience across digital media strategy, planning and investment.
• Proven experience leading major client accounts and complex digital portfolios.
• Strong strategic understanding of digital ecosystems and measurement.

Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and translate business challenges into clear digital priorities.
• Set the overall digital media strategy and direction across the account, ensuring alignment with wider objectives.
• Own digital investment strategy, setting channel, audience and budget principles across campaigns and markets.
• Provide senior oversight and approval of digital plans to ensure effective investment.
• Lead senior client discussions, presentations and digital recommendations as the primary escalation point for digital planning and performance.

Skills

Digital strategy

Leadership

Client relationship

Team management

Job description

Dentsu in Istanbul seeks a Digital Director to set the digital media direction across the account, aligning strategy, investment and activation with client objectives to drive brand, consideration and performance outcomes.

You will lead digital planning, performance, data and activation teams, acting as the key client partner and setting standards for governance, measurement, and best practice across the team.