Associate Director - Digital

UM Türkiye; Fatih; On-site; TRY 300,000 - 420,000; Full time

Job summary

UM Türkiye is seeking an experienced digital strategy leader to oversee cross-functional client work, train team members, and drive insights. You will collaborate with the Strategy Team to advance communications planning and explore innovative approaches.

You will nurture client relationships, grow the business, and ensure the team’s professionalism and performance while staying current on the IMS and media landscape.

Qualifications

• Minimum 6 years of experience with a Global Media agency group.
• Experience building and nurturing strong client relationships.
• Leadership abilities to supervise and support a large team.
• Hands-on experience with ad platforms such as Meta, Google Ads and TikTok, with knowledge of Pinterest, Criteo and RTB as an advantage.
• Strong ad tech and analytics experience including DSPs, Ad Serving, Ad Verification and Google Analytics.
• Hands-on experience planning and activation across programmatic and social platforms.
• Experience planning and managing full funnel digital activity.

Responsibilities

• Responsible for overall digital strategy across the client, offering support through training and insights to team members.
• Online, working efficiently as part of an integrated team.
• Leads strategy with the Strategy Team to drive communications planning and new ways of thinking.
• Maintains the overall business growth of the client account.
• Develop staff through performance management and giving consistent feedback.
• Act as an industry expert on IMS and the client/media landscape.

Skills

Client relationships

Leadership

Ad platforms

Analytics

Programmatic planning

Full funnel planning

Tools

DSPs

Ad Serving

Ad Verification

Google Analytics

Job description

• Responsible for overall digital strategy across the client, offering support through training and insights to team members,
• Online, working efficiently as part of an overall integrated team,
• Works with the Strategy Team to drive communications planning and new ways of thinking,
• Gets involved in maintaining the overall business growth of the client account,
• Develop the staff through performance management and giving consistent feedback,
• Sound knowledge of IMS (Integrated Marketing Solutions) and acts as an industry expert on the client and media landscape,
• Pro-actively seek creative digital opportunities appropriate to the client,
• Remains up-to-date on industry research and drives development in this area training key members of staff and acting as a knowledge hub to team members,
• Responsible for the professionalism and performance of the team and driving team culture,
• Oversees and is responsible for the smooth running of all client / supplier and interdepartmental relationships,
• Advises on resources needed within the team,
• Leads best practice presentations internally and contributes to innovation and idea generation.

SKILLS & QUALIFICATIONS

• Minimum 6 years of experience with a Global Media agency group,
• Experience of building and nurturing strong client relationships,
• Leadership abilities to be able to supervise and support a large team,
• Hands-on experience of ad platforms such as Meta, Tiktok, Google Ads and Tiktok, while knowledge of Pinterest, Criteo and RTB is an important advantage for the consideration
• Strong ad tech and analytics experience to include but not limited to DSPs, Ad Serving, Ad Verification and Google Analytics,
• Hands-on experience and knowledge of planning and activation across programmatic and social platforms,
• Experience of planning and managing full funnel digital activity.