Digital Media Director: Strategy, Investment & Growth

dentsu; Fatih; On-site; TRY 1,200,000 - 2,000,000; Full time

Job summary

Dentsu Istanbul seeks a Digital Director to set the overarching digital media direction and investments aligned with business objectives across brand, consideration and performance outcomes.

You will provide senior leadership across digital planning, data and activation, partnering with Strategy Leads and key client stakeholders to shape priorities and ensure effective investment across markets.

Qualifications

• 10+ years’ experience across digital media strategy, planning and investment.
• Proven experience leading major client accounts and complex digital portfolios.
• Strong strategic understanding of digital ecosystems, audience planning and investment strategy.
• Deep understanding of digital measurement, analytics, media effectiveness and performance.
• Strong commercial judgement and negotiation skills.
• Excellent senior client leadership, communication and presentation skills.
• Strong leadership capability with experience managing and developing senior digital teams.
• Ability to challenge constructively and influence senior stakeholders.
• Strong working knowledge of major digital platforms, planning tools and measurement solutions.

Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and priorities.
• Set the overall digital media strategy and direction across the account.
• Own digital investment strategy across campaigns and markets.
• Provide senior oversight of digital plans and ensure effective investment.
• Ensure digital activity connects brand, consideration and performance objectives.
• Lead client discussions, presentations and digital recommendations.
• Drive collaboration across planning, performance, activation, data and strategy teams.
• Build relationships with platforms, partners and media owners.
• Use commercial judgement to maximise digital investment.
• Lead and develop the digital team with clear roles and output quality.
• Support senior account leadership on scope, resourcing and governance.
• Stay ahead of platform and consumer behaviour developments and apply learnings.

Skills

Digital strategy

Account leadership

Analytics & measurement

Negotiation

Client leadership

Team leadership

Digital platforms

Stakeholder influence

Presentations

Tools

Planning tools

Measurement solutions

Job description

Dentsu Istanbul seeks a Digital Director to set the overarching digital media direction and investments aligned with business objectives across brand, consideration and performance outcomes.

You will provide senior leadership across digital planning, data and activation, partnering with Strategy Leads and key client stakeholders to shape priorities and ensure effective investment across markets.