Digital Media Director

Dentsu International Americas, LLC; Fatih; On-site; TRY 1,200,000 - 2,000,000; Full time

Job summary

Dentsu is seeking a Digital Director to set the digital media direction across the Istanbul account, aligning investment with client objectives and delivery against brand and performance outcomes. You will provide senior leadership across digital planning, data, activation and performance teams, acting as the main client partner for digital strategy and investment...

You will shape the agenda with Strategy Leads, own investment decisions across campaigns and markets, and lead senior client

Qualifications

• 10+ years of experience in digital media strategy, planning and investment
• Proven leadership of major client accounts
• Strong understanding of digital ecosystems, audience planning, platform roles and investment strategy
• Deep understanding of digital measurement and analytics

Responsibilities

• Shape the digital agenda with Strategy Leads and translate business challenges into digital priorities
• Set the overall digital media strategy across the account and align with objectives
• Own digital investment strategy across campaigns and markets
• Provide senior oversight of digital plans and ensure investments are effective and commercially sound
• Ensure digital activity covers the full consumer journey from brand to performance
• Lead client discussions and digital recommendations as the primary escalation point
• Drive collaboration across planning, performance, activation, data, strategy and specialist teams
• Build relationships with platforms, technology partners and media owners
• Use commercial judgement to maximise digital investment
• Set standards for digital planning, governance and best practice
• Lead and develop the digital team including Digital Experience Managers and Performance Managers
• Support senior account leadership on scope, resourcing and structure
• Stay ahead of platform developments to influence the client’s digital strategy

Skills

Digital strategy

Leadership

Client management

Stakeholder communication

Negotiation

Team development

Digital measurement

Analytics

Job description

The Digital Director is responsible for setting the overall digital media direction across the account, ensuring digital strategy, investment and activation are aligned to client business objectives and deliver against brand, consideration and performance outcomes.

The role provides senior leadership across digital planning, performance, data and activation teams, acting as the key client partner for digital and setting the standards, priorities and investment principles that guide the wider team.

Job Description:

Key Responsibilities

• Partner with Strategy Leads and senior client stakeholders to shape the digital agenda and translate business challenges into clear digital priorities.
• Set the overall digital media strategy and direction across the account, ensuring alignment with wider communications and business objectives.
• Own digital investment strategy, setting channel, audience and budget principles across campaigns and markets.
• Provide senior oversight and approval of digital plans, challenging recommendations to ensure investment is effective, connected and commercially sound.
• Ensure digital activity works across the full consumer journey, connecting brand-building, consideration and performance objectives.
• Maintain senior oversight of campaign performance, ensuring teams are responding to delivery issues and applying learnings to future planning.
• Lead senior client discussions, presentations and digital recommendations, acting as the primary escalation point for digital planning and performance.
• Drive collaboration across planning, performance, activation, data, strategy and specialist teams to ensure a connected digital approach.
• Build strong relationships with key platforms, technology partners and media owners to unlock innovation, value and strategic opportunities.
• Use commercial judgement and negotiation to maximise the effectiveness of digital investment.
• Set standards for digital planning, measurement, governance and best practice across the team.
• Lead and develop the digital team, including Digital Experience Managers and Performance Managers, ensuring clear roles, accountability and high-quality output.
• Support senior account leadership on scope, resourcing, team structure and commercial management.
• Stay ahead of digital platform, technology and consumer behaviour developments and determine where these should influence the client’s digital strategy.

Skills & Experience

• 10+ years’ experience across digital media strategy, planning and investment, ideally within a leading agency environment
• Proven experience leading major client accounts and complex digital portfolios
• Strong strategic understanding of digital ecosystems, audience planning, platform roles and investment strategy
• Deep understanding of digital measurement, analytics, media effectiveness and performance
• Strong commercial judgement and negotiation skills
• Excellent senior client leadership, communication and presentation skills
• Strong leadership capability with experience managing and developing senior digital teams
• Ability to challenge constructively and influence senior stakeholders
• Strong working knowledge of major digital platforms, planning tools and measurement solutions

Location:
Istanbul

Brand:
Dentsu

Time Type:
Full time

Contract Type:
Permanent