Digital Marketing Executive — Growth & Media Campaigns

Danone; Fatih; On-site; TRY 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid working model

Summer remote weeks

Flexible leave

Job summary

Danone Türkiye is seeking a Digital Marketing Executive to support strategic initiatives, drive consumer engagement, and collaborate across teams to deliver meaningful impact. You will work with top brands like Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat and Sırma.

Your role focuses on planning and optimizing media campaigns, leveraging tools such as DV360, Meta and TikTok, and using GA4/GTM to measure results. English fluency and strong analytical skills are required.

Qualifications

• 1–2 years of experience in digital marketing, media or performance marketing.
• Hands-on with DV360, Meta & TikTok Business Manager.
• Strong understanding of digital media channels and performance metrics.
• Familiar with GA4, GTM, Firebase and/or Adjust.
• Proficient in Excel and analyzing large datasets.

Responsibilities

• Plan and manage integrated media campaigns across TV, DV360, Meta, TikTok and paid search.
• Manage campaign performance across programmatic, paid social, online video and paid search.
• Track key media KPIs across reach, engagement, efficiency and conversion; translate insights into actions.
• Improve audiences, creatives, placements, bidding and budgets for better media effectiveness.
• Identify and test new platforms, formats and media opportunities to drive stronger results.
• Use DV360, Meta, TikTok Business Manager, GA4, GTM and Firebase for measurement and optimization.
• Collaborate with brand, data and e-commerce teams to deliver measurable campaigns.
• Stay ahead of digital media trends and bring innovative ideas to the business.

Skills

Fluent English

Analytical

Stakeholder management

Team collaboration

Tools

DV360

Meta Business Manager

TikTok Business Manager

GA4

GTM

Firebase

Adjust

Excel

Job description

Danone Türkiye is seeking a Digital Marketing Executive to support strategic initiatives, drive consumer engagement, and collaborate across teams to deliver meaningful impact. You will work with top brands like Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat and Sırma.

Your role focuses on planning and optimizing media campaigns, leveraging tools such as DV360, Meta and TikTok, and using GA4/GTM to measure results. English fluency and strong analytical skills are required.