Digital Marketing Executive at Danone

Danone; Fatih; On-site; TRY 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid working model

Summer remote weeks

Flexible leave

Job summary

Danone Türkiye is seeking a Digital Marketing Executive to support strategic initiatives, drive consumer engagement, and collaborate across teams to deliver meaningful impact. You will work with top brands like Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat and Sırma.

Your role focuses on planning and optimizing media campaigns, leveraging tools such as DV360, Meta and TikTok, and using GA4/GTM to measure results. English fluency and strong analytical skills are required.

Qualifications

• 1–2 years of experience in digital marketing, media or performance marketing.
• Hands-on with DV360, Meta & TikTok Business Manager.
• Strong understanding of digital media channels and performance metrics.
• Familiar with GA4, GTM, Firebase and/or Adjust.
• Proficient in Excel and analyzing large datasets.

Responsibilities

• Plan and manage integrated media campaigns across TV, DV360, Meta, TikTok and paid search.
• Manage campaign performance across programmatic, paid social, online video and paid search.
• Track key media KPIs across reach, engagement, efficiency and conversion; translate insights into actions.
• Improve audiences, creatives, placements, bidding and budgets for better media effectiveness.
• Identify and test new platforms, formats and media opportunities to drive stronger results.
• Use DV360, Meta, TikTok Business Manager, GA4, GTM and Firebase for measurement and optimization.
• Collaborate with brand, data and e-commerce teams to deliver measurable campaigns.
• Stay ahead of digital media trends and bring innovative ideas to the business.

Skills

Fluent English

Analytical

Stakeholder management

Team collaboration

Tools

DV360

Meta Business Manager

TikTok Business Manager

GA4

GTM

Firebase

Adjust

Excel

Job description

Short Intro and About the Job

Location: İstanbul, T34, TR. This is a Full time on site position offering great opportunities for career growth.

Danone Türkiye is looking for a talented colleague for the "Digital Marketing Executive" position. Take this opportunity to GROW together! At Danone, we believe in bringing health through food to as many people as possible.

As a Digital Marketing Executive, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma and we absolutely guarantee that you can just be yourself.

Key Responsibilities

• Media & Performance Plan and manage integrated media campaigns across TV, DV360, Meta, Tiktok, online video and paid search.
• Manage campaign performance across programmatic, paid social, online video and paid search.
• Track key media KPIs across reach, engagement, efficiency and conversion, turning insights into clear optimization actions.
• Continuously improve audiences, creatives, placements, bidding and budget allocation to maximize media effectiveness.
• Identify and test new platforms, formats and media opportunities to drive stronger results.
• Media Analytics & Measurement Use tools such as DV360, Meta & Tiktok Business Manager, Google Analytics 4, GTM, Firebase and Adjust to evaluate campaign performance.
• Work with 1st party data, platform audiences and retargeting strategies to improve targeting and relevance.
• Support accurate campaign measurement through pixels, conversion tracking and tagging.
• Turn media data into simple, actionable insights for brand and cross funtional teams.
• Agency & Stakeholder Management Partner closely with media agencies on campaign planning, activation, optimization and reporting.
• Review and challenge agency recommendations, media plans and campaign performance.
• Work with brand, creative, data and e-commerce teams to deliver effective and measurable campaigns.
• Stay on top of digital media trends and bring new ideas, best practices and platform innovations into the business.

About You

• Around 1-2 years of experience in digital marketing, media or performance marketing.
• Hands‑on experience or strong familiarity with DV360, Meta & TikTok Business Manager.
• Strong understanding of digital media channels, campaign optimization and performance metrics.
• Familiarity with GA4, GTM, Firebase and/or Adjust.
• Analytical, comfortable with Excel and large datasets, and able to turn numbers into clear actions.
• Proactive, curious and comfortable working with agencies and multiple stakeholders.
• Fluent in English.

About Us, We offer and What's next

Being a Danoner means that you create your own working experience. You could design your own way of working with our hybrid working model. Our head office is in Ataşehir. You could decide your daily 8-hours of working period within our flexible-working hours practice.

We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well! Summers are flexible here! You could work fully remote for 2 weeks during summer, and enjoy an additional 2 weeks of fully remote working anytime throughout the year. We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.

Danone offers various types of leave days to support Danoners’ work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home. All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you. Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long‑term value — not just for our business, but for our people, partners, communities, and future generations.

If you’re looking to grow your career with purpose, you’re in the right place.

What we offer This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" & "growth". You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. At Danone Türkiye, we do not aim to be the best company in the world, but better for the world. That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. Through this journey, we strive to create long‑term value for our employees, partners, communities, and future generations. What’s next? Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!