Aptamil Brand Growth Lead — Data-Driven & Global

Danone; Fatih; Hybrid; TRY 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid working model

Home office allowance

Fully remote for 2 weeks in summer + 2

Early finish on Fridays in summer

Leave types for work-life balance

Job summary

Danone Türkiye is seeking a Brand Manager for Aptamil to own end-to-end growth strategy, blending consumer insights with AI-driven analytics and creative excellence to strengthen brand equity.

You will lead integrated communications across media, digital, e-commerce and HCP touchpoints, collaborating with global and cross-functional teams to drive growth for Türkiye’s leading parenting platform İlkadımlarım.

Qualifications

• Curious about parents, babies and the world they grow up in.
• Able to combine creativity with data and turn insights into ideas that move brands forward.
• Fast, entrepreneurial and comfortable owning projects from idea to execution.
• Believe great brands are built through trust, impact and consistent consumer experience.
• Collaborate easily, challenge constructively and bring positive energy to the team.

Responsibilities

• Own the end-to-end brand growth strategy for Aptamil.
• Lead the integrated communication ecosystem across media, digital, e‑commerce and HCP touchpoints.
• Decode drivers of brand growth using data, consumer insights and market signals.
• Continuously track brand performance and translate analytics into actions.
• Identify new growth spaces within Early Life Nutrition through a data-driven mindset.
• Turn insights into breakthrough ideas and develop culturally relevant communication.
• Collaborate with global and cross-functional stakeholders and agencies to co-create strategies.
• Drive high-impact marketing projects across brand, portfolio and category initiatives.
• Lead portfolio prioritization and resource allocation to maximize growth.
• Manage marketing investments with a performance mindset to maximize impact.
• Shape and grow Türkiye’s İlkadımlarım platform with meaningful content.

Skills

English fluency

Creativity with data

Ownership of projects

Collaboration

Education

University degree

MBA

Job description

Danone Türkiye is seeking a Brand Manager for Aptamil to own end-to-end growth strategy, blending consumer insights with AI-driven analytics and creative excellence to strengthen brand equity.

You will lead integrated communications across media, digital, e-commerce and HCP touchpoints, collaborating with global and cross-functional teams to drive growth for Türkiye’s leading parenting platform İlkadımlarım.