Brand Manager, Aptamil at Danone

Danone; Fatih; Hybrid; TRY 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid working model

Home office allowance

Fully remote for 2 weeks in summer + 2

Early finish on Fridays in summer

Leave types for work-life balance

Job summary

Danone Türkiye is seeking a Brand Manager for Aptamil to own end-to-end growth strategy, blending consumer insights with AI-driven analytics and creative excellence to strengthen brand equity.

You will lead integrated communications across media, digital, e-commerce and HCP touchpoints, collaborating with global and cross-functional teams to drive growth for Türkiye’s leading parenting platform İlkadımlarım.

Qualifications

• Curious about parents, babies and the world they grow up in.
• Able to combine creativity with data and turn insights into ideas that move brands forward.
• Fast, entrepreneurial and comfortable owning projects from idea to execution.
• Believe great brands are built through trust, impact and consistent consumer experience.
• Collaborate easily, challenge constructively and bring positive energy to the team.

Responsibilities

• Own the end-to-end brand growth strategy for Aptamil.
• Lead the integrated communication ecosystem across media, digital, e‑commerce and HCP touchpoints.
• Decode drivers of brand growth using data, consumer insights and market signals.
• Continuously track brand performance and translate analytics into actions.
• Identify new growth spaces within Early Life Nutrition through a data-driven mindset.
• Turn insights into breakthrough ideas and develop culturally relevant communication.
• Collaborate with global and cross-functional stakeholders and agencies to co-create strategies.
• Drive high-impact marketing projects across brand, portfolio and category initiatives.
• Lead portfolio prioritization and resource allocation to maximize growth.
• Manage marketing investments with a performance mindset to maximize impact.
• Shape and grow Türkiye’s İlkadımlarım platform with meaningful content.

Skills

English fluency

Creativity with data

Ownership of projects

Collaboration

Education

University degree

MBA

Job description

Brand Manager, Aptamil

Danone Türkiye is looking for a talented colleague for the "Brand Manager, Aptamil" position. Take this opportunity to GROW together!

Responsibilities

• Own the end-to-end brand growth strategy for Aptamil, combining consumer insight, AI-powered analytics and creative excellence to drive brand equity and sustainable growth.
• Lead the integrated communication ecosystem of Aptamil, orchestrating campaigns across media, digital, e-commerce and HCP touchpoints in close collaboration with cross‑functional teams and partners.
• Decode the drivers of brand growth by leveraging data, consumer insights and market signals to identify opportunities that accelerate penetration and brand health.
• Continuously track brand performance and cultural relevance, translating analytics into actions that strengthen mental availability and consumer trust.
• Identify new growth spaces within Early Life Nutrition through a data-driven and experimentation mindset.
• Turn insights into breakthrough ideas, developing culturally relevant and insight-led communication that resonates with modern parents.
• Collaborate with global and cross‑functional stakeholders (Consumer & Channel Development, Medical, Finance, Strategy & Insights, Digital etc.) and partner with agencies to co‑create innovation, brand and growth strategies.
• Drive high‑impact marketing projects across brand, portfolio and category initiatives, bringing strong market and category understanding into execution.
• Lead portfolio prioritization and resource allocation, ensuring focus on the highest growth and profitability opportunities.
• Manage marketing investments with a performance mindset, optimizing budget allocation and maximizing working media impact.
• Shape and grow Türkiye’s #1 parenting platform, İlkadımlarım, creating meaningful content and digital experiences that support parents across every stage of their journey.

About You

• Curious about parents, babies and the world they grow up in.
• Able to combine creativity with data and turn insights into ideas that move brands forward.
• Fast, entrepreneurial and comfortable owning projects from idea to execution.
• Believe great brands are built through trust, impact and consistent consumer experience.
• Collaborate easily, challenge constructively and bring positive energy to the team.
• Passion to shape the future of infant nutrition with one of the world’s most trusted brands.
• University degree in a relevant discipline, MBA is a plus.
• Preferably 4-5 years marketing experience in FMCG company.
• Excellent command of English as s/he will closely work with global teams.

About Us

Danone Türkiye is a part of the world’s best-known brands such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma. We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations by fostering an inclusive work culture where everyone can feel at home. All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.

Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it’s all up to you. Working here, you’ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and Sırma, and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world.

Work‑Life Balance and Benefits

• Hybrid working model with a flexible-working hours practice, allowing you to decide your daily 8-hour working period.
• Home office days with allowance for home expenses.
• Fully remote for 2 weeks during summer, and an additional 2 weeks of fully remote working anytime throughout the year.
• Fridays during summer period between July and August finishing works by 15:00 for earlier weekend.
• Various leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities.
• We offer various types of leave days to support Danoners’ work‑life balance and well‑being.

Company Values & Impact

Being a Danoner means that you create your own working experience. You could design your own way of working with our hybrid working model. Our head office is in Ataşehir. You could decide your daily 8-hours of working period within our flexible‑working hours practice. We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well! Summers are flexible here! You could work fully remote for 2 weeks during summer, and enjoy an additional 2 weeks of fully remote working anytime throughout the year. We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier. Danone offers various types of leave days to support Danoners’ work‑life balance and well‑being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities. We are proud to promote diversity and equal opportunity within our teams.

At Danone Türkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long‑term value — not just for our business, but for our people, partners, communities, and future generations. If you’re looking to grow your career with purpose, you’re in the right place. What we offer This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end‑to‑end responsibility to drive "change" & "growth". You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. At Danone Türkiye, we do not aim to be the best company in the world, but better for the world. That’s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. Through this journey, we strive to create long‑term value for our employees, partners, communities, and future generations.

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!