Digital Marketing Manager

Trenkwalder Turkey; Ataşehir; On-site; TRY 60,000 - 80,000; Full time

Job summary

Trenkwalder Turkey is seeking a Digital Marketing Manager in Ataşehir, Marmara bölgesi. This role focuses on developing and executing comprehensive digital marketing strategies aligned with business goals.

The ideal candidate will have over 7 years of digital marketing experience, strong skills in SEO and social media management, and the ability to interpret data for informed decision-making. Proficiency in marketing tools is essential for success in this position.

Qualifications

• 7+ years of experience in digital marketing or a related role.
• Strong understanding of digital marketing channels.
• Excellent written and verbal communication skills in English & Turkish.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Oversee digital campaigns ensuring they meet KPIs.
• Manage SEO and SEM campaigns.
• Collaborate with the content team on engaging content.
• Develop and execute social media strategies.
• Optimize e-commerce activities across platforms.
• Manage digital paid media investments.
• Lead social and digital media agencies.
• Use analytics tools to track and report campaign performance.
• Manage the digital marketing budget.

Skills

Digital marketing experience

SEO

Social media management

Analytics

Content marketing

Creativity

Data interpretation

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

HubSpot

Job description

Job Description

Our business partner which operates in nutritional supplement sector is looking for a Digital Marketing Manager

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Proven experience (7+ years) in digital marketing or a related role
• Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
• Proficiency in marketing tools and platforms (Google Ads, Facebook Ads Manager, Google Analytics, HubSpot, etc.)
• Excellent written and verbal communication skills in English & Turkish
• Strong analytical skills and the ability to interpret data to inform decision-making
• Creative mindset with the ability to think outside the box
• Ability to work independently and as part of a team
• Knowledge of web development, UX/UI, or design is a plus

Job Requirements

• Strategy Development: Design and implement comprehensive digital marketing strategies aligned with business goals
• Campaign Management: Oversee digital campaigns, ensuring they are executed on time, within budget, and meet KPIs
• SEO & SEM: Manage SEO and SEM campaigns to improve organic and paid search rankings, maximizing traffic and conversion rates
• Content Creation: Collaborate with the content team to develop engaging and relevant content for web, social media, blogs, and email marketing
• Social Media Management: Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including paid ads and organic growth
• E -commerce : Design, implement, and optimize the company e-commerce activities amongst international online marketplace platforms to nurture leads and drive conversions
• Digital Paid Media : Manage all digital paidmedia investments across all digital channels
• Agency management : Lead the social media, digital media agencies in an efficient and collaborative way to achieve the relevant brand KPIs
• Analytics & Reporting: Use analytics tools (Google Analytics, social media insights, etc.) to track campaign performance, interpret data, and provide actionable insights for optimization
• Budget Management: Allocate and manage the digital marketing budget effectively, ensuring a high ROI
• Collaboration: Work closely with cross-functional teams (sales, design, product) to ensure cohesive marketing efforts
• Stay Updated: Stay current on digital marketing trends, tools, and best practices, applying innovative techniques to campaigns

TW İnsan Kaynakları Hizmetleri A.Ş. Özel İstihdam Bürosu olarak 27/12/2021-26/12/2024 tarihleri arasında faaliyette bulunmak üzere, Türkiye İş kurumu tarafından 23/12/2021 tarih ve 10400937 sayılı karar uyarınca 1006 nolu belge ile faaliyet göstermektedir. 4904 sayılı kanun gereğince iş arayanlardan ücret alınmayacak ve menfaat temin edilmeyecektir.