Digital Marketing Coordinator

Mercedes-Benz Otomotiv; Fatih; On-site; TRY 201,000 - 268,000; Full time

Job summary

Mercedes-Benz Otomotiv is seeking a highly motivated Digital Marketing Coordinator to join the Vans Marketing team. You will plan, execute, optimize, and analyze digital campaigns across multiple channels to drive leads, brand visibility, and business growth.

You will collaborate with Sales, CRM, Analytics, media agencies, and global stakeholders to deliver best-in-class digital experiences and support market expansion in the region.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or related field.
• Minimum of 3 years in digital marketing, performance marketing, or media planning.
• Strong knowledge of Google Ads and Meta Ads.
• Experience with web analytics and performance measurement tools.
• Experience managing digital media budgets and agency relationships.
• Excellent project management and communication skills.
• Fluent in English; German is a plus.
• Experience in the automotive industry.
• Experience with CRM, lead management, and marketing automation.

Responsibilities

• Manage and coordinate digital media agencies and external partners.
• Develop and execute annual and monthly digital communication plans.
• Plan and manage campaigns across digital channels, including Meta (Facebook and Instagram), Google Search, programmatic media, and other digital platforms.
• Manage campaign budgets, approval processes, and media investments.
• Monitor campaign performance and continuously optimize results.
• Coordinate creative asset development and ensure quality control before publication.
• Follow up on the creation of always-on assets with creative agencies.
• Drive lead generation activities across all digital touchpoints.
• Monitor and improve key performance marketing KPIs.
• Analyze campaign performance and prepare regular performance reports.
• Work closely with CRM and reporting teams to evaluate lead quality and conversion performance.
• Monitor and analyze digital performance using tools such as Google Analytics, dashboards, and reporting platforms.
• Manage website and landing page processes for digital campaigns.
• Coordinate campaign content implementation and quality assurance.
• Support Online Store communication and activation activities.
• Ensure website content, product pages, visuals, and campaign materials are aligned with marketing objectives.
• Collaborate closely with Sales teams to develop campaign briefs and communication strategies.
• Coordinate with global and local stakeholders on digital marketing projects.
• Work with CRM, analytics, reporting, and data teams to improve marketing effectiveness.
• Identify and implement new digital channels, technologies, and marketing opportunities.
• Support digital transformation and customer experience initiatives.

Skills

Digital marketing

Lead generation

Campaign management

Analytics

Cross-functional collaboration

Project management

Communication

English fluency

Education

Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or related field

Tools

Google Ads

Meta Ads

Google Analytics

CRM software

Marketing automation tools

Job description

We are looking for a highly motivated Digital Marketing Coordinator to join our Mercedes Benz Vans Marketing team. In this role, you will be responsible for planning, executing, optimizing, and analyzing digital marketing activities across multiple channels while driving lead generation, brand visibility, and business performance. You will work closely with Sales, CRM, Analytics, media agencies, and global stakeholders to deliver best-in-class digital experiences and support business growth.

Key Responsibilities

Digital Media and Campaign Management

• Manage and coordinate digital media agencies and external partners.
• Develop and execute annual and monthly digital communication plans.
• Plan and manage campaigns across digital channels, including Meta (Facebook and Instagram), Google Search, programmatic media, and other digital platforms.
• Manage campaign budgets, approval processes, and media investments.
• Monitor campaign performance and continuously optimize results.
• Coordinate creative asset development and ensure quality control before publication.
• Follow up on the creation of always-on assets with creative agencies.

Performance Marketing and Lead Generation

• Drive lead generation activities across all digital touchpoints.
• Monitor and improve key performance marketing KPIs.
• Analyze campaign performance and prepare regular performance reports.
• Work closely with CRM and reporting teams to evaluate lead quality and conversion performance.
• Monitor and analyze digital performance using tools such as Google Analytics, dashboards, and reporting platforms.

Website and Digital Platform Management

• Manage website and landing page processes for digital campaigns.
• Coordinate campaign content implementation and quality assurance.
• Support Online Store communication and activation activities.
• Ensure website content, product pages, visuals, and campaign materials are aligned with marketing objectives.

Cross Functional Project Management

• Collaborate closely with Sales teams to develop campaign briefs and communication strategies.
• Coordinate with global and local stakeholders on digital marketing projects.
• Work with CRM, analytics, reporting, and data teams to improve marketing effectiveness.
• Identify and implement new digital channels, technologies, and marketing opportunities.
• Support digital transformation and customer experience initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, performance marketing, or media planning.
• Strong understanding of digital advertising platforms, including Google Ads and Meta Ads.
• Experience managing digital media budgets and agency relationships.
• Knowledge of web analytics and performance measurement tools.
• Strong analytical thinking and data-driven decision-making skills.
• Excellent project management and communication skills.
• Fluent in English; German is considered a plus.
• Experience in the automotive industry.
• Experience with CRM, lead management, and marketing automation processes.
• Knowledge of e-commerce and online sales platforms.
• Experience working in cross-functional and international teams.
• Familiarity with customer journey optimization and digital transformation projects.