Customer Analytics Specialist

Toyota Türkiye Pazarlama ve Satış A.Ş.; Fatih; Hybrid; TRY 240,000 - 420,000; Full time

Job summary

Toyota Türkiye Pazarlama ve Satış A.Ş. is seeking a CRM Analytics professional to translate data into business insights for our growing commercial vehicle business. The role emphasizes customer segmentation, lifecycle management, and campaign analysis in a hybrid work environment.

Ideal candidates have a background in engineering or statistics, 2–3 years in CRM analytics, and strong SQL/Python skills, with fluency in English and a collaborative mindset.

Qualifications

• Bachelor's degree in engineering, statistics, or related field.
• 2-3 years of hands-on CRM Customer Analytics experience, preferably in automotive.
• Knowledge of segmentation, RFM, churn, CLV, and market basket analysis.
• Basic SQL and Python knowledge.
• Fluency in English with excellent communication and presentation skills.
• Growth mindset and collaborative attitude.

Responsibilities

• Transform analytical findings into actionable insights and present recommendations to decision makers.
• Collaborate with CRM, marketing and other teams to drive and track actions.
• Develop and continuously update customer segmentation models.
• Monitor KPI dashboards and reporting activities.

Skills

CRM Customer Analytics

Customer segmentation

Customer lifecycle management

Campaign performance analysis

SQL

Python

Data visualization

Power BI

English fluency

Presentation skills

Education

Bachelor's degree in engineering or statistics

Tools

Power BI

Job description

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector.

Our employee value proposition is "We Respect We Kaizen!", which reflects our two most important values, "Respect for People" and "Kaizen".

The common characteristics of Toyota employees who say "We Respect We Kaizen!" are as follows:

• Love job and do it with passion!


• Work with a smile and have fun!


• Make an effort to create happy environment!


• Value everyone for being human!


• Work with team spirit for better results.

We are looking for a team member to join Toyota Türkiye’s Marketing & Corporate Communications team and support the communication activities of our growing commercial vehicle business.

You Will Be a Perfect Match If You Have;

• A bachelor's degree in engineering, statistics, or a related field.


• 2-3 years of hands‑on experience in CRM Customer Analytics or related areas, preferably in the automotive industry, with direct responsibilities in areas such as customer segmentation, customer lifecycle management, campaign performance analysis, and CRM processes.


• Knowledge of customer analytics concepts or a strong willingness to develop yourself in this field (Segmentation, RFM, Churn, CLV, Market Basket Analysis).


• Experience with data visualization and reporting tools (Power BI knowledge is a plus).


• Basic SQL and Python knowledge.


• A passion for transforming data into meaningful insights and business outcomes.


• Fluency in English with excellent verbal and written communication and presentation skills.


• Basic statistical knowledge.


• Strategic thinking skills and the ability to approach challenges with a solutions-oriented mindset.


• Strong interpersonal skills and a collaborative team player attitude.


• A results‑oriented mindset with strong follow‑up and ownership skills.


• A growth mindset, curiosity, and a continuous desire to learn and improve.


• Create and continuously update customer segmentation models.


• Generate customer value and loyalty insights through RFM, Churn, and CLV analyses.


• Eager to keep up with technological innovations and apply them to business processes.


• Transform analytical findings into actionable insights and present recommendations to decision makers.


• Collaborate closely with CRM, marketing, and different teams to drive and track business actions.


• Support regular KPI monitoring and dashboard reporting activities.

Why is Toyota the right place for you?

• Be part of a constantly evolving global brand,


• Hybrid working environment,


• Lead of game-changing ideas ,


• Pick your own adventure with our Flex training platform,


• Learn and teach with our mentoring/talent programs,


• Engage with everyone in our social clubs, including sports, arts, and travel.

Here is Our Hiring Journey:

*Depends on position and requirements.