Automotive Product Strategy & Launch Specialist

Toyota Türkiye Pazarlama ve Satış A.Ş.; Fatih; Hybrid; TRY 250,000 - 500,000; Full time

Benefits offered by this job

Hybrid working environment

Job summary

Toyota Türkiye Pazarlama ve Satış A.Ş. is seeking a Product Strategy professional to drive market analyses, pricing and launch plans for vehicles, aligned with our Toyota and Lexus brands.

You will collaborate with cross-functional teams to craft 360-degree marketing strategies and ensure timely execution across sales channels. The ideal candidate holds a bachelor’s degree in a related field, 1–2 years in automotive product management, strong analytical skills, fluent English, and advanced Excel

Qualifications

• Hands-on experience in product management strategy in automotive preferred.
• Analytical mindset with attention to detail.
• Excellent written and spoken English.
• Ability to work with cross-functional teams.
• Proficient in Excel and MS Office.
• No travel restrictions.

Responsibilities

• Analyze market and competitive trends to optimize product positioning and pricing.
• Create and implement a 360-degree marketing plan for launches.
• Develop launch plans using roadmaps and present to stakeholders.
• Coordinate cross-functional teams to execute launch strategies.
• Conduct competitor analysis to refine positioning and strategy.
• Communicate updates to sales team and dealer network.
• Prepare product brochures and data sheets for print and digital channels.

Skills

Product management

Market analysis

Strategic thinking

Communication

Team collaboration

English proficiency

Education

Bachelor's degree (engineering/economics/business)

Tools

Excel

Job description

Toyota Türkiye Pazarlama ve Satış A.Ş. is seeking a Product Strategy professional to drive market analyses, pricing and launch plans for vehicles, aligned with our Toyota and Lexus brands.

You will collaborate with cross-functional teams to craft 360-degree marketing strategies and ensure timely execution across sales channels. The ideal candidate holds a bachelor’s degree in a related field, 1–2 years in automotive product management, strong analytical skills, fluent English, and advanced Excel