CRM Specialist / Victoria's Secret

Alshaya Group Avrasya; Fatih; On-site; TRY 60,000 - 90,000; Full time

Job summary

Alshaya Group, a Kuwait-based international retailer operating in Turkey, seeks a CRM Specialist for the Victoria’s Secret division to analyze customer data, develop CRM reports, and drive loyalty initiatives. The ideal candidate will leverage SQL, MS Dynamics CRM, and Google Analytics to deliver insights and support targeted campaigns.

Fluent English, a strong MS Office skillset, and 3+ years in CRM are required.

Qualifications

• Bachelor's degree in Economics, Business Administration, Statistics or Engineering.
• Minimum 3 years experience in CRM, Analytical Reporting and CRM establishment processes.
• Excellent command of written and spoken English.
• Excellent skills in MS Office applications.
• Hands-on experience in complex SQL queries, MS Dynamics CRM and Power BI; Google Analytics is a must.
• On-site marketing tools is a plus.
• Customer focused with a strategic point of view.
• Teamwork, strong business follow-up, reporting, finalization and communication.
• Able to ensure timely and accurate work.

Responsibilities

• Analyze current customer data, identifying areas of improvement and making suggestions.
• Create CRM reports on monthly/weekly periods, track and evaluate reports with the manager.
• Prepare domestic and international CRM KPI reports.
• Continuously seek ways to improve data quality and enrichment.
• Cooperate with campaign management to improve campaign efficiency.
• Determine target groups for campaigns and support special campaigns for customer segments by analyzing behavior and sales.
• Create data-driven business outputs and deliver insights.
• Contribute to efforts to gain new customers, reduce churn, increase satisfaction and loyalty.
• Take part in all processes of the customer loyalty program.
• Research innovations in global and local markets in the working area.
• Evaluate the capacity and functionality of the existing database.

Skills

CRM

Analytical reporting

SQL queries

MS Dynamics CRM

Power BI

Google Analytics

MS Office

Campaign management

Customer analytics

Data quality

Campaign targeting

Education

Bachelor’s degree (Economics, Business Administration, Statistics or Engineering)

Tools

Power BI

MS Dynamics CRM

Google Analytics

Job description

Alshaya Group is Kuwait-based started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health & Beauty.

Franchise portfolio includes Bath and Body Works, Pinkberry, Shake Shack, Starbucks and Victoria's Secret in Turkey.

Alshaya Group’s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a "CRM Specialist" to join its '' Victoria’s Secret'' division.

Qualifications

• Bachelor’s degree; Economics, Business Administration, Statistics or Engineering degrees are preferred,
• Minimum 3 years experience in CRM, Analytical Reporting and preferably involved in CRM establishment processes,
• Excellent command of written and spoken English,
• Excellent skills in MS Office applications,
• Hands-on experience in complex SQL queries, MS Dynamics CRM and Power BI, Google Analytics is a must,
• On-site marketing tools is a plus,
• Customer focused with a strategic point of view,
• Compatible with teamwork, strong business follow-up, reporting, finalization and communication aspects,
• Able to ensure that the work under their responsibility is carried out in a timely and accurate manner.

Job Description

• Analyze current customer data, identifying areas of improvement and making suggestions,
• Creating the determined CRM reports in monthly / weekly periods, tracking and evaluating the reports with the manager,
• Prepare the domestic and international CRM KPI reports,
• Continuously seek for ways to improve data quality and enrichment,
• Cooperate with campaign management to improve campaign efficiency,
• Determine target groups for campaigns, supporting the preparation of special campaigns for customer segments by analyzing customer behavior and sales,
• Creating data-driven business outputs and deliver insights,
• Playing a role in the efforts to be made to gain new customers, reduce customer churn, increase customer satisfaction and loyalty,
• Taking part in all processes of customer loyalty program,
• Research innovations in global and local market on working area,
• Evaluate the capacity and functionality of existing database.