CRM Data Analytics Specialist

Alshaya Group Avrasya; Ümraniye; On-site; TRY 240,000 - 320,000; Full time

Job summary

Alshaya Group Avrasya, the Turkey arm of the Kuwait-based retailer, is seeking a CRM Specialist to join its Starbucks division. You will develop customer segmentation, design campaigns, and build dashboards to drive retention and revenue using SQL, Excel and Power BI.

You will conduct A/B tests, analyze lifecycle metrics, report to senior management, and collaborate with cross-functional teams to support budgeting and forecasting.

Qualifications

• Minimum 2 years of experience in Data Analytics, BI, or related field.
• Strong analytical thinking and problem-solving skills.
• Knowledge of data modeling techniques and best practices.
• Advanced proficiency in SQL and Microsoft Excel.
• Experience delivering dashboards and insights using BI tools, preferably Power BI.
• Experience designing, maintaining ETL processes.
• Strong presentation and stakeholder management skills.
• Ability to translate data into clear business narratives.
• Ability to identify trends and opportunities from data-driven analysis.
• Ability to collaborate in a fast-paced cross-functional environment.

Responsibilities

• Developing customer segmentation frameworks and targeting strategies.
• Design and propose campaign concepts based on customer journey insights and behavioral analytics.
• Define, execute, analyze, and report campaign feasibility assessments and performance measurement methodologies.
• Developing, monitoring, and continuously improving churn and retention models.
• Build, manage, and enhance dashboards and reporting systems in BI applications.
• Design and conduct A/B tests, analyze results, and provide optimization recommendations.
• Perform customer lifecycle analyses and generate actionable business insights.
• Prepare and deliver analytical reports and executive presentations for senior management.
• Coordinate analytical requirements and projects with cross-functional business stakeholders.
• Support budget planning processes through analysis, forecasting, and performance reporting.

Skills

SQL

Excel

Power BI

Data storytelling

Stakeholder management

BI dashboards

A/B testing

Data analytics

Problem solving

Tools

Power BI

ETL processes

Job description

Alshaya Group Avrasya, the Turkey arm of the Kuwait-based retailer, is seeking a CRM Specialist to join its Starbucks division. You will develop customer segmentation, design campaigns, and build dashboards to drive retention and revenue using SQL, Excel and Power BI.

You will conduct A/B tests, analyze lifecycle metrics, report to senior management, and collaborate with cross-functional teams to support budgeting and forecasting.