CRM Manager

Gurmen Group; Güngören; On-site; TRY 600,000 - 840,000; Full time

Job summary

Gurmen Group seeks a senior CRM and analytics leader to shape customer experience across Ramsey, KIP, and Gökkale brands. You will drive loyalty, optimize omnichannel interactions, and translate data into strategic actions. Fluency in English and deep CRM expertise are essential.

You will oversee cross‑functional initiatives, integrate CRM across channels, and continually improve customer insights to boost lifetime value and retention.

Qualifications

• Bachelor’s degree in a related field and 10+ years in CRM, analytics, and data analysis.
• Strong experience with MS Dynamics CRM, Power BI, SQL, and/or Python.
• Experience with AI tools for data analysis, ideation, code development, and content creation.
• Advanced Excel skills and English proficiency.

Responsibilities

• Develop and execute customer value and omnichannel customer experience strategies to maximize CLV.
• Design and optimize loyalty programs and CRM initiatives to drive acquisition, engagement, retention, and churn reduction.
• Manage personalized customer communications across touchpoints and channels.
• Monitor CRM KPIs, analyze behavior, and translate insights into actionable plans.
• Lead CRM system integrations across sales channels and partner platforms.
• Identify CRM system requirements and coordinate with stakeholders on improvements.
• Measure and report the effectiveness of campaigns and loyalty initiatives.

Skills

CRM Strategy

Customer Analytics

Data Analysis

MS Dynamics CRM

Power BI

SQL

Python

AI Tools

Omnichannel CX

Excel

Education

Bachelor's degree in Business Administration, Industrial Engineering, Statistics, Mathematics

Tools

Google Analytics

Google BigQuery

Claude

Job description

Since 1972, Gurmen Group has been shaping its industries through innovation, sustainability, and operational excellence.

With a diversified business portfolio including Ramsey, KIP, Gökkale, MASPO, and Gurmen Technology, we continue to create value across fashion, manufacturing, agriculture, and technology.

Why Gurmen Group?

• Over 50 Years of Heritage and Success: Combining globally recognized brands with world‑class manufacturing capabilities in Türkiye.
• A Pioneer in Sustainability: The first and only Turkish company to become a member of the RE100 Renewable Energy Initiative.
• Driven by Innovation: Leveraging advanced technologies to deliver sustainable and value‑driven solutions.
• Internationally Recognized Excellence: Awarded the EFQM 4-Star Excellence Recognition for our commitment to continuous improvement and organizational excellence.

Qualifications

• Bachelor's degree in Business Administration, Industrial Engineering, Statistics, Mathematics, or a related field.
• Minimum 10 years of experience in CRM, customer analytics, and data analysis.
• Strong experience with MS Dynamics CRM, Power BI, SQL, and/or Python.
• Experience with AI tools for data analysis, idea generation, code development, and content creation.
• Hands-on experience with digital technologies and platforms such as Google Analytics, Google BigQuery, Claude, or similar tools.
• Strong knowledge of omnichannel customer experience and customer loyalty programs.
• Advanced proficiency in MS Office, particularly Excel.
• Good command of written and spoken English.
• Strong analytical and strategic thinking, problem‑solving, planning, and reporting skills.
• Customer-focused, self‑motivated, and results‑driven.

Responsibilities

• Develop and execute customer value and omnichannel customer experience strategies for Ramsey and KIP, with a focus on maximizing Customer Lifetime Value (CLV).
• Design and optimize loyalty programs and CRM initiatives to drive customer acquisition, engagement, retention, and reduce churn.
• Manage personalized customer communications across customer touchpoints and channels, ensuring a consistent customer experience.
• Monitor CRM KPIs, customer behavior, and campaign performance; turn CRM data and advanced analytics into actionable insights and improvement plans.
• Develop customer analytics and insight strategies in collaboration with cross‑functional teams to better understand and predict customer behavior.
• Lead CRM system integrations across sales channels, internal departments, and third‑party platforms.
• Identify CRM system requirements and work with internal stakeholders and technology partners on continuous system improvements.
• Measure and report the effectiveness of CRM campaigns, customer communications, and loyalty initiatives, providing data‑driven recommendations.